White papers

You invest so much time and effort into creating emails that drive brand awareness, engage subscribers and encourage your audience to take action and convert. But if your email never hits the inbox, all that hard work can be for … Read more »

Marketing today includes increasing layers of complexity, and competition for consumer attention can also be fierce. A CDP can provide the insights you need to keep up with or even outpace your competitors. Choosing the CDP to fit your organization’s … Read more »

The countdown to the end of third-party cookies continues—whether or not we’re ready for what’s next. We’re seeing the beginning of a new era in digital marketing, and it’s one that’s intended to be privacy-compliant. Like any change, this shift is … Read more »

Information is the engine that powers much of our modern economy. Superior data analysis confers a competitive advantage. You may have lots of customer data, but if it’s siloed and unorganized, it’s not working for you. To get actionable insights … Read more »

Companies that deliver a great buying experience grow twice as fast as those that deliver average experiences, according to Gartner. That’s a huge opportunity for innovative organizations to capitalize on. But if your revenue teams aren’t aligned, you may end … Read more »

From small businesses to enterprises, relationship marketing can help create meaningful connections with customers that lead to increased loyalty and more revenue. Yet 30% percent of consumers report receiving “creepy” personalization based on data they didn’t knowingly share. The key … Read more »

Changing your strategy to one rooted in relationship marketing, which puts the customer at the center of everything, is proving to outperform traditional marketing tactics based on stalking customers around the internet and relying on third-party data. However, according to … Read more »

To compete on customer experience now and into the future requires consistent delivery of relevant, personalized content across all devices, channels and modalities. For brands to do this effectively, they need to integrate true customer insight with rapid content creation. … Read more »

Brands today compete on customer experience and good CX begins with a deep understanding of who your customers are and meeting their specific expectations. While brands collect so much customer data in digital interactions, their primary challenge to creating effective … Read more »

From discovery to conversion to retention, online reviews play a pivotal role in building and supporting a successful financial brand at scale. On public review platforms, customer interest, attraction, trust, and loyalty can be swiftly won or lost. With such … Read more »

What do excited shoppers worldwide check before deciding where to spend their hard-earned dollars? Online reviews. The words customers read in those reviews can move them towards your stores – or push them away and through the doors of your … Read more »

The digital privacy landscape is constantly evolving. Regulations like the GDPR and frameworks like IAB TCF require consent to be captured on digital properties before initiating tracking, analytics and targeted advertisements. Since the start of the EU GDPR in May … Read more »