White papers

Welcome to the most comprehensive repository of marketing technology white papers on the internet. Browse the collection and select the resources that fit your interests. They’re all free.

33 Email Deliverability Terms to Know

You invest so much time and effort into creating emails that drive brand awareness, engage subscribers and encourage your audience to take action and convert. But if your email never hits the inbox, all that hard work can be for … Read more »

Get the daily newsletter search marketers rely on.


Powering Personalization Through Customer Data

Marketing today includes increasing layers of complexity, and competition for consumer attention can also be fierce. A CDP can provide the insights you need to keep up with or even outpace your competitors. Choosing the CDP to fit your organization’s … Read more »

A World Without Third-Party Cookies

The countdown to the end of third-party cookies continues—whether or not we’re ready for what’s next. We’re seeing the beginning of a new era in digital marketing, and it’s one that’s intended to be privacy-compliant. Like any change, this shift is … Read more »

How to Deliver an Unforgettable Customer Experience

Companies that deliver a great buying experience grow twice as fast as those that deliver average experiences, according to Gartner. That’s a huge opportunity for innovative organizations to capitalize on. But if your revenue teams aren’t aligned, you may end … Read more »

From First Date to True Love

From small businesses to enterprises, relationship marketing can help create meaningful connections with customers that lead to increased loyalty and more revenue. Yet 30% percent of consumers report receiving “creepy” personalization based on data they didn’t knowingly share. The key … Read more »

The DXP Vision: Open Content and Unified Data

To compete on customer experience now and into the future requires consistent delivery of relevant, personalized content across all devices, channels and modalities. For brands to do this effectively, they need to integrate true customer insight with rapid content creation. … Read more »

How Data Drives The Digital Experience

Brands today compete on customer experience and good CX begins with a deep understanding of who your customers are and meeting their specific expectations. While brands collect so much customer data in digital interactions, their primary challenge to creating effective … Read more »

10 Tips to Master Consent Management

The digital privacy landscape is constantly evolving. Regulations like the GDPR and frameworks like IAB TCF require consent to be captured on digital properties before initiating tracking, analytics and targeted advertisements. Since the start of the EU GDPR in May … Read more »

  • View all ?

Receive daily search news and analysis.

newsseomedicalnewsnewsnewshealthnewshealthhealthnewsnewsseohealthnewsnewsnewsnewsseoseohealthseogamesnewsseomovienewsgamesnewsgamesgamesgamesseogamesgamesgamesgamesgamesgamesgamesgamesgamesgamesgamesbreaking nwesgamesgamesgamesgamesgamesgamesgamesgamesnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnews