White papers

Is your product team undersized, or overstaffed? How are other teams prioritizing their roadmaps? And how are they measuring success? We surveyed 700+ product teams pros—from individual contributors to C-level executives—to help you answer questions like these. In this report, … Read more »

Get the most out of your team’s output by investing in a strong partnership with your marketing org. See how you can streamline communications and deliver the right product faster by leveraging shared data. In this ebook, you’ll learn:

Actionable product bundling strategies you can start using now to boost your revenue. Read more »

The “Marketing Agency’s Guide to Review Management” is a comprehensive resource for marketing agencies looking to offer review management services to their clients. The eGuide provides a step-by-step guide on how to implement an effective review management strategy, how to … Read more »

“Your Guide to a Strong Online Reputation” eGuide by GatherUp is a comprehensive resource for businesses looking to establish and maintain a positive online reputation. The eGuide covers how to monitor and manage your online reputation, how to respond to … Read more »

The “New Business Guide to Google Reviews” by GatherUp is an essential resource for growing businesses looking to attract more customers through the power of Google search. This comprehensive guide provides step-by-step instructions on how to claim and optimize your … Read more »

Email subject lines can determine whether or not your email gets opened– or even noticed– in a crowded inbox. Your subject line communicates your email’s value to the recipient and encourages them to read further and, potentially, to engage with … Read more »

Connected TV can make a huge difference for brands looking to deliver high-quality, high-impact ads—with the right tech and the right approach, of course. In this white paper from MNTN are just a few case studies of real-life brands that easily … Read more »

Google holds a staggering 92.47% of the search engine market share, so every business wants to appear in Google’s search engine results pages (SERPs) as much as possible. Small- to medium-sized businesses need a well-designed strategy if they hope to … Read more »

How do you remain optimistic as a marketer, even when faced with economic and social challenges, risk-averse buyers, and high internal and external expectations? By understanding that evolution is necessary—and as the voice of the customer—you lead that charge. DemandLab’s new … Read more »

We are entering another period of economic uncertainty. Inflation has hit a decades-long high, tech stocks are tumbling, supply chains remain snarled, and workers have not returned to the office in the same numbers since the start of the pandemic.  … Read more »

Revolutionize customer experiences with a Composable Customer Data Platform (CDP) and Next Best Action (NBA) insights. In this joint white paper with Databricks, Snowplow explores the powerful concept of NBA, utilizing data and analytics to personalize customer interactions in real-time. Elevate … Read more »