This day in search marketing history: January 25
Google defuses miserable failure, plus: Topics API replaces FloC, value-based bidding, average search ranking position and more.
Google defuses ‘miserable failure’ Google bomb
In 2007, Google finally defused a “Google Bomb” that had returned U.S. President George W. Bush as its top organic result since December 2003 when searching for [miserable failure].
Originally, Google was of the belief that “We just reflect the opinion on the Web, for better or worse.” Eventually, however, Google came up with an algorithm change to deal with this and other Google bombing “pranks”:
“People have asked about how we feel about Googlebombs, and we have talked about them in the past. Because these pranks are normally for phrases that are well off the beaten path, they haven’t been a very high priority for us. But over time, we’ve seen more people assume that they are Google’s opinion, or that Google has hand-coded the results for these Googlebombed queries. That’s not true, and it seemed like it was worth trying to correct that misperception. So a few of us who work here got together and came up with an algorithm that minimizes the impact of many Googlebombs.”Ryan Moulton and Kendra Carattini, A quick word about Googlebombs
How did this Google bomb happen? A campaign encouraged people to link to Bush’s bio using the anchor text “Miserable Failure”.
And while Google defused this bomb, Bush remained in the top organic position for [miserable failure] on Yahoo and Microsoft Live and in second position at Ask.
Read all about it in Google Kills Bush’s Miserable Failure Search & Other Google Bombs and Happy First Birthday, Google Bomb Fix!
Here was the before and after at the time:
Today, here’s what a search for [miserable failure] looks like on Google – with Wikipedia’s Google bombing page in the top spot.
Also on this day
2022: The Topics API would select topics of interest (based on the user’s browsing history), without involving external servers, and share those topics with participating sites.
2022: A Google Ads video “Expert Series: Welcome to 2022” had many confused as to the future of non-value bidding strategies with unflattering and cryptic mentions about the popular bid type.
2022: Advertisers invested more than $3 billion on Microsoft Advertising last quarter, fueling the revenue growth.
2021: And FLoC would die a year later.
2021: Google automatically calculated the price drop based on changes to structured data over time.
2021: In this installment of Barry Schwartz’s vlog series, he chatted with Beobide about properly sharing the importance of SEO, and building a good relationship with, your developers.
2019: Plus, Google was working on switching remaining sites to mobile-first indexing.
2018: Google announced more options for users to control the kinds of ads they see.
2018: Google wasupgrading the report.
2018: Mobile search click costs increased by 25% year over year.
Virginia Woolf Google doodle honors iconic author of classics ‘Mrs. Dalloway’ & ‘A Room of One’s Own’
2018: The doodle featured the author’s familiar profile.
2018: Efforts to crack down on payday loan ads, ads that look like system errors and “tabloid cloaking” ads were among those that led to an increase in removed ads in 2016.
2018: Google wanted to make it easier for business owners to manage their photos within Google My Business.
2013: Google said there was no time frame for when or if it would be restored.
2013: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
2012: In the past, they would take all the positions of your rankings and average them together. That changed to averaging only the top positions.
2012: Google updated its URL submission tool page and redesigned its Submit Your Content page.
2012: Google had to pay $500 million after acknowledging that it both allowed and helped Canadian pharmacies sell drugs in the U.S. in violation of federal law.
2012: Google would show emergency alerts in your area on the map, with more details on the alert.
2012: DuckDuckGo reached 700,000+ queries in a day for the first two times.
2011: CEO Carol Bartz called the revenues “encouraging.”
2011: The fflick service analyzed and organized comments about movies.
2011: But the report also cautioned that overall visits to Twitter were down.
2011: Google released a new Chrome extension named Keep My Opt-Outs. Firefox was working on a solution for a new version of Firefox.
2011: SayNow was a platform that allowed voice messaging, one-on-one conversations, and group calls to be instantly integrated into Facebook, Twitter, MySpace, Android, or iPhone applications.
2011: Google’s simpler AdWords program, Boost, got its national roll-out, after a three-month test period.
2011: Google was primed for its biggest hiring year in company history.
2011: Both search engines listed news about the awards at the top of the page.
2011: It took 24 hours and cost $20.
2011: The experience was largely good. Plus, some thoughts on how this gave Android an added boost ahead of Verizon’s iPhone launch.
2010: What could you give to the richest person in the world? Some free SEO advice for his new blog.
2010: “They’ve done nothing and gotten a lot of credit for it.”
2010: The local trends version showed you what tweet topics were hot and trending on Twitter by region, country and city
2010: Ask UK had a new game where you could dress up the lovable Jeeves character.
2010: Factery Labs surfaced the facts behind the day’s trending news.
2010: Google Reader would periodically visit a page and publish any significant changes it found as items in a custom feed created just for that page.
Science Fiction Writer Le Guin Launches Petition Against Google Book Settlement As Opt-Out Deadline Looms
2010: Exempting the US would essentially have rendered the settlement meaningless.
2008: Google began preventing “domain tasting” (the practice of trying out a domain name for a 5 day-period) from participating in the AdSense for Domains (aka Domain Park) program.
2008: 80% said email marketing performs strongly for their company, with search right behind at 70.6%.
2008: Political ads could neither include accusations or attacks relating to an individual’s personal life, nor advocate against a protected group.
2008: The answer appeared to be “no.”
2008: You could watch the edits made to Google Maps in a live viewer.
2008: However, in the “online services” division, which housed search and adCenter, there was a loss of $245 million on increased revenues of $863 million.
2008: Both of these men got fabulously rich off their Google shares – likely north of $800 million apiece.
2008: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
2007: Searches returned many results from YouTube.
2007: Google would be sharing their debugging and testing experiences with the public.
2007: The premiere was reportedly posted prior to the live airing of the show.
2007: My Publishers tab, ad placement and a message inbox.
2007: A funny mock up of what it would look like if Google added their Google Video ads to the Google search results page.
From Search Marketing Expo (SMX)
Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)
These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.
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