Google page experience update is now rolled out
The Google News app changes have about a week more to go.
More from Search Engine Land: Page 60
What does crypto have to do with SEO and PPC?; Thursday’s daily brief
Plus the latest PPC coverage from SMX Convert
The future of local marketing: Promote your business and convert customers for life
In this live webinar, learn how messaging has evolved over the last decade, and how customer preferences impact local businesses.
How to write ad copy that actually converts (and 3 major mistakes to avoid)
When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why.
Search marketing in the dark: Google, give us more data!; Wednesday’s daily brief
Also Google said HTML title tags still used for ranking purposes.
Google to sunset Expanded Text Ads (ETAs) in June 2022
This is the latest move that Google is making to push automation through their ad products.
Cleaning house: how Google and Yelp handle fake reviews; Tuesday’s daily brief
Plus, four tools to check for your title changes in SERPs
Google Search Console lost performance report data for August 23rd and 24th
The data won't be replaced or backfilled, as we hoped for.
Google says title changes don’t impact rankings
"This just changes the displayed titles, it doesn't change ranking or takes [sic] anything different into account," he elaborated.
Four tools to check for title changes in the SERPs
These tools let you see whether Google changed your title, the date it changed and what it was changed to.
Choose the right keywords with these tips and tricks
In this live webinar, learn how to improve your keyword research skills.
How Google and Yelp handle fake reviews and policy violations
A side-by-side analysis of Google and Yelp's respective approaches, policies and punitive measures.
Trends behind the Google title tag changes; Monday’s daily brief
Plus, submit a pitch to speak at SMX Next
3 stages of SEO automation
How next-gen SEO automation addresses the roadblock of scaling execution
Your AI and ML primer — and why it matters for search; Friday’s daily brief
Plus, the latest trends in local search: personalization and depth of content
Ask the expert: Demystifying AI and Machine Learning in search
Artificial intelligence encompasses multiple concepts, deep learning is a subset of machine learning, and natural language processing uses a wide range of AI algorithms to better understand language.
Will Google change this title?; Thursday’s daily brief
Plus, tactics for content resilience in a dynamic search landscape.
Search marketers should remember their power in the Google-SEO relationship
Google’s search engine, as a business, relies on us (in both SEO and PPC) participating in its business model.
Coloring the black box: a new look at managing Smart Shopping campaigns
From actionables to high-quality PPC management
Title changes in Google Search causing distress; Wednesday’s daily brief
Also Google Shopping bug and Google Ads campaign set up screen.
Is your brand facing an identity crisis?
People want to go where somebody knows their name. Identity makes it happen for brands, and getting it right drives personalization and trust.
Google confirms it changed how it creates titles for search result listings
Google no longer uses the query to generate these titles but still uses HTML title tags 80% of the time.
Google link spam update done rolling out
It took an extra two weeks longer than expected to roll out.
PPC campaign launch checklist
Ready to launch your next campaign? This campaign checklist will ensure you cross your t’s and dot your i’s.
The shifting sands of SERPs; Tuesday’s daily brief
And, why you should consider non-Google advertising.
Google Shopping issues in the UK lead to sharp KPI declines
If your accounts or campaigns have been affected by this issue, it's critical to communicate to clients and stakeholders that this change is a glitch in their metrics, and not indicative of other issues.
Messy SEO Part 1: Navigating a site consolidation migration
Search professionals have found themselves cleaning up issues following site consolidation migrations. This is the exact situation I walked into for the MarTech brand.?
Google made 4,500 changes to search in 2020
Google also updated its How Search Works website.
SERP trends of the rich and featured: Top tactics for content resilience in a dynamic search landscape
There is no single tactic that works in isolation. The SERP is so highly dynamic at the moment, that aiming for, or banking on a single part of the SERP is likely to leave you vulnerable to traffic disruption if/when things evolve.
The case for advertising on search engines other than Google
If we break out of that loop and adopt these new platforms, despite our hesitations about volume and UX, we give them the chance to get better.
Awkward: SMBs think they know their customers; their customers disagree; Monday’s daily brief
Plus, should Google be the content curator AND creator?
Advertisers can adjust conversion values in Smart Bidding in the coming weeks
"This allows businesses to get their intuitive/institutional knowledge into the machine learning to optimize more accurately."
‘It depends’ doesn’t have to be the answer if you ask the right questions; Thursday’s daily brief
Plus, blank images in Top stories and new features in the YouTube results page.
Top stories images aren’t showing in Google Search
The company has confirmed that it’s a bug and is working to resolve it.
The key to more conversions is to stop disappointing your customers; Wednesday’s daily brief
Plus, PPC targeting tactics for every stage of the funnel
YouTube adds video chapter previews, auto-translates captions in new search functions
The auto-translation option for captions can help creators reach an even wider global audience.
Three PPC targeting tactics that power every stage of the funnel
"You can make any channel work for you depending on who your prospects are and which channels they use and which targeting options are available across all channels."
Traffic and rankings don’t mean a thing unless they help you convert; Tuesday’s daily brief
And, Google’s tool to report indexing bugs is now available in the U.S.
Retrospective competitor analysis: Reinforcing SEO strategies with historical data
How can you get actionable insights from historical data to boost your clients’ search strategies and make market predictions?
5 ways to maximize campaign ROI through social and media data
In this live webinar, learn how Tesla, Lululemon and Nike found the secret to success by applying insights to their business strategy.