Google no longer requires video descriptions as part of structured data
Empty descriptions will no longer show up as errors in the Search Console reports.
More from Search Engine Land: Page 5
AI in search: Insights from Bing’s Fabrice Canel
Microsoft veteran Fabrice Canel offers insights into the state of AI in search and the integration of chat experiences in the new Bing.
How to use incentives in your PPC ads to drive more sales
Too often, bad prices or UX can hinder a sale. But with a small incentive, you can break through it. Here's how to apply this in PPC.
Bing Chat available to more users, gains more visual answers, chat history and third-party developer capabilities
Over half a billion chats were conducted on Bing Chat since it launched, 3-months ago.
How to connect with Gen X, Millennials and Gen Z
Presenters in this live webinar will reveal the newest trends in consumer behavior.
TikTok’s new ad product gives publishers 50% stake
The program allows an elite group of creators to collect half the revenue from video ads that appear just after their TikTok posts.
YouTube has a new interface, and not everyone is excited about it
The experiment is only available to a handful of people at the moment.
GA4 custom funnel reports are here
The report can help you identify steps in the funnel that need improvement.
Why most brands fail at link building: Top 5 mistakes
Here’s why most brands fail at link building and how the successful ones build high-quality links month after month.
Google no longer recommends canonical tags for syndicated content
Instead, Google says block your syndicated content from being indexed.
10 ways to build quality backlinks for any website
Learn how you can scale your link building efforts and achieve SEO success in any industry or niche.
Forrester Total Economic Impact study reveals increased efficiency for marketers
Learn how marketers reduced operational costs with up to 90% time savings.
3 new Facebook Reels features
New personalization controls include letting you customize what you want to see more or less of so the videos you see are more relevant to you.
Roku streaming collaboration and 5 other Microsoft Ads updates for May
The new advancements include Roku collaboration, streamlined video management, code-free conversion goals, and expanded language support.
4 B2B paid media strategies to stay ahead of the curve
Discover four paid media initiatives driving great results for B2B brands today and how you can put them to work in your campaigns.
4 performance PR secrets to boost your search visibility
These PR trade tips can help your brand land big placements and reap valuable search discovery and revenue benefits.?
New update to Meta Ads location targeting
Meta quietly rolled out the change without making any announcements.
Google expands media buying with real-time bidding integrations
The integrations are meant to assist advertisers in becoming more competitive when targeting new audiences within apps.
3 new enhancements for YouTube Shorts
The new features are being announced at the IABFronts conference this week.
ChatGPT fails: 13 common errors and mistakes you need to know
Learn ChatGPT's limitations so you can establish guardrails for using the tool and leverage its benefits while avoiding the negatives.
SEO product manager vs. SEO manager: What’s the difference?
Learn the different expectations between these two roles and how each is designed to operate within large organizations.
How to prioritize SEO keywords for content creation
Having thousands of potential keywords worth targeting is overwhelming. Learn how to prioritize keywords when creating SEO content.
Google: Page experience is not a ranking system, but it is a ranking signal
Google's core ranking systems look to reward content that provides a good page experience.
How to create a resource page
Follow these steps to create a resource page that delivers real value for your readers and bolsters your content strategy.
Pinterest and Amazon team up for multi-year ads partnership
The partnership will be a multi-quarter implementation, which will begin rolling out later in 2023.
Google UA historical data will be available until July 1, 2024
Turndown is also the same date for standard and 360 properties.
New update to Google’s Dangerous products or services policy
Violations will be issued, at least 7 days, prior to any suspension of your account.
Discover the ultimate marketing strategy for increased ROI and lead generation
Build your brand and maximize marketing impact with this formula for success.
Google’s April 2023 reviews update was more volatile than the previous product reviews update, data providers say
This update was more widespread than previous updates because it targets more than just product reviews.
5 new changes to the Google Ads API
The revised client libraries and code examples will be made available by Google next week.
Where traditional search and AI chatbots excel: A closer look
Learn key areas where traditional search engines like Google and AI chatbots like ChatGPT have the upper hand.
A quick guide to managing your online reputation
Learn best practices for managing your online reputation so you can set your brand up for success both online and in the real world.
Stop wasting your search budget
If you’re a PPC advertiser, chances are your company is pouring money down the drain bidding on brand terms.
TikTok Shop launches in Beta
TikTok subscribers will be notified of the new beta program via email.
From clicks to conversions: Drive performance with marketing AI
In this webinar, experts from Meta, Playbook Media and Pecan discuss how AI is changing marketing.
Google Ads is testing a gold verification badge
Though Google has not yet released a statement, the new badges are likely in testing phase.
The SEO hierarchy of needs for local businesses on a budget
Focus on the local SEO hierarchy of needs, and get the right foundations in place for a chance to compete in the SERPs. Here's how.
Google updates site names in search results after numerous complaints
The fix is rolling out and while it does fix a number of inappropriate site names, it does not resolve all the reported issues.
Google now supports 25 more countries with new return policy structured data
Plus, some are now noting more return and shipping details in the Google search results.