Understanding quiet quitting in SEO – the silent exodus
By prioritizing the needs and well-being of your team, you can create a work environment that is conducive to success and retention.
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Yoast SEO version 20 with a new interface for settings
Today, Yoast SEO is rolling out a large update that revamps the user interface.
This day in search marketing history: January 24
Google Ads experts managing your campaigns, plus: favicons, Google organic search CTRs decline, Bing Ads Automated Imports and more.
Webinar: Think spiderwebs, not funnels, for remarkable SEO results
Make the most out of your organic content strategy to get better traffic outcomes.
Google Ads restored after morning outage
Google Ads was out for 3 hours, leaving advertisers unable to manage campaigns.
How Google’s turn to resellers coincides with its largest round of layoffs
The layoffs may be closely tied to another shift in strategy - the increasing reliance on resellers.
Google Optimize will sunset this year
Any experiments and personalizations still active will end.
How to level up your analytical skills with Excel
Learn Excel tips that will help you use and analyze data to identify the highest impact optimizations for your PPC campaigns.
How to write a checklist article: A 5-step checklist
A checklist for writing a checklist? Why not. Learn how to master this content type, including how to tie your article to a keyword for SEO.
This day in search marketing history: January 23
Expedia buys Travelocity, plus: Don't Be Evil tool, semantic search, Position 6 penalty, unlimited site exclusions and more.
This day in search marketing history: January 22
Google deduplicates featured snippets, plus: Facebook and Twitter signals, blacklisting domains, Wikipedia nofollows links and more.
This day in search marketing history: January 21
Google explains the core algorithm, plus: indexifembedded, Google sets sights on content farms, trademarketing SEO and more.
TikTok has a secret “Heating” (cheating?) button
Employees of TikTok and ByteDance are misusing "heating" privileges by boosting the view count of their own and their loved ones' accounts in violation of company policies, as revealed by sources and documents reviewed by Forbes.
Is AI-written content replacing cheap old content farms?
Red Ventures' use of AI to write cheap content that ranks well in search sure sounds like the old content farms Google Panda wiped out.
Google search will debut chatbot features this year
Google has put A.I. 'front and center' and sought help from founders Larry Page and Sergey Brin on their A.I. strategy.
Businesses, users, experts defend big tech against algorithm lawsuits
The outcome of a Supreme Court case could have significant implications for how internet companies operate, content curation and free speech.
13 key SEO metrics to track in 2023
The right SEO metrics to track will depend on your marketing goals. Get started with these useful metrics recommended by top SEO experts.
How Google’s continuous scroll can impact SEO
Ranking on Google's first page will be useless if there's only one page of search results. Learn what else can happen with this change.
Alphabet to lay off 12,000 roles across various product areas, levels, functions, and regions
For the first time in the company's 25 year history, Google parent Alphabet has announced a mass layoff.
This day in search marketing history: January 20
Matt Cutts forks guest blogging, plus: Semrush buys Backlinko, ranking factor study, a Google search quality rater interview and more.