Google AdSense separates YouTube earnings into its own payments account
In addition to separate payment thresholds, the platform is also adding a dedicated AdSense for YouTube homepage.
More from Search Engine Land: Page 40
Google AdSense earnings report may be buggy
Google has not yet confirmed the issue but there are numerous complaints from publishers.
BrightEdge acquires Oncrawl in enterprise SEO shakeup
Oncrawl will continue to run under BrightEdge's umbrella. Here's what the deal means to both companies and their customers.
New Google Shopping experience scorecard
Those merchants who provide an excellent customer experience will see a boost in rankings and other visibility improvements in the Google Shopping tab.
5 steps to dominate ad copy in a Smart Bidding world
In this webinar, learn how to maximize ad copy relevance and performance alongside your automated processes.
Google page experience update for desktop now rolling out
As expected, Google is now rolling out the desktop version of the page experience update. This update should be fully rolled by the end of March 2022.
Microsoft Advertising auto-apply recommendations out of beta, advertisers opted in by default
While opting in doesn’t increase your budgets, advertisers should opt out if they don’t want recommendations to apply automatically.
Google’s Pirate Update can cause 89% drop in search traffic for offending sites
A recent document Google sent to the U.S. Copyright Office shows just how much being hit by the Pirate Update can sting.
Microsoft Advertising rolls out dynamic descriptions for DSAs, which will become the default starting in April
Advertisers in sensitive verticals will remain opted out of this change for existing campaigns.
How to improve E-A-T for YMYL pages
Learn what type of content Google considers to be "Your Money or Your Life" and where to focus your SEO efforts to improve Expertise, Authoritativeness and Trustworthiness for those pages.
Core web vitals vs. page experience: How they are different
Core web vitals are important, but they're just one part of page experience. At SMX Next, Diane Kulseth showed how marketers can optimize for all of these signals.
Google Merchant Center adds short title option for smaller ad placements
Short titles differ from the existing title attribute in that they’re intended to show in “browsy experiences,” like Discovery campaigns and Shopping ads.
4 ways to own your own career path in digital marketing
If you find yourself going with the flow or doing a lot of hoping for your career, here’s how to start taking charge today.
LinkedIn’s Service Pages for freelancers adds features to showcase credibility
Service Page owners can now show the organization they work for and include media from their portfolio.
Google testing questions and answers in the Google Maps interface
This feature first launched in 2017 in the local panel and Google appears to be testing it in Google Maps.
Google confirms Standard Shopping campaigns will remain available
This will come as a relief to advertisers that still rely on Standard Shopping’s manual controls and capabilities — especially as Google Ads continues to release more automated products.
Google dropping follow and welcome offers in local listings
Soon, you won't be able to follow local businesses in Google anymore.
How to avoid international SEO mistakes
International SEO is an important piece of any global marketing strategy. In a recent webinar, international marketing experts showed how to optimize for new markets.
Amazon and Visa come to a truce over fee increases
After months of feuding, Amazon will continue to accept Visa credit cards at its websites and stores.
Google vs. Edible Arrangements: Court rejects ‘theft’ claim
Edible Arrangements was seeking damages from Google for selling its name via search ads. The court didn’t bite.
Google launches Google Business Profiles calls API
Businesses can pull call history data from this API and into their CRM software.
TikTok’s brand safety center consolidates transparency updates, announcements and partnerships
As TikTok builds out more monetization opportunities to win over creators, this resource may be a convenient reference for brands to understand the platform’s brand safety options.
Google releases Data Studio Dashboard for Web Stories
Want more insights about how your Google Web Stories are performing? Google has the Data Studio report you need.
Facebook is still underreporting iOS web conversions, but not as much as before
The social media company estimates that it is now underreporting conversions by 8% — down from 15% in September 2021.
Facebook drops ‘News’ from News Feed in rebrand
The News Feed is no more. Facebook says the News Feed will now simply be known as the Feed.
Smart Pages, Microsoft’s free site builder, is now available to US-based SMBs
The company also announced feature updates, including video embeds and integration with Bing Maps.
Conductor acquires technical SEO monitoring tool ContentKing
ContentKing customers can continue to use the tool. Conductor plans to fully integrate ContentKing into its platform within 12 months.
Google’s Privacy Sandbox, including the Topics API, is coming to Android
Google is soliciting feedback for its initial design proposals and is expecting to launch in beta by the end of the year.
Snapchat introduces attributable mid-roll ads for Snap Stories
Being able to tie conversions from these ads to a particular creator can help advertisers understand their ROI.
Google denies mass search ad disapprovals or bugs with ad policy enforcement
There are widespread reports of Google Ads disapproving ads and accounts in the past 24-hours but Google says nothing is out of the ordinary.
Google AdSense launches related search for content pages
The new feature is designed to drive incremental ad revenue while encouraging more engagement from visitors.
Webinar: Your guide to scoring Google 5-star reviews
If you don't offer the experience your customer is looking for, your reputation may be at stake.
Microsoft Advertising nearly doubles available markets with 29 more countries
This update may make Microsoft Advertising more attractive to advertisers that sell products or services internationally.
Google crawl stats report is missing a chunk of data
This seems to be just a reporting issue, as everyone seems to be impacted by this Google Search Console bug.
The benefits of dynamic rendering for SEO
Google is getting better at crawling JavaScript, but there are still limitations. At SMX Next, Nati Elimelich explained how dynamic rendering can overcome those limitations while avoiding potential cloaking issues.
Google Ads issue results in missing conversions from data-driven attribution
The issue, which occurred between 7:54 p.m. and 12:34 p.m. PST on February 9, has been resolved and the company is working on recovering the data.
3 changes coming to Google Ads automated extensions
The way Google Ads automated extensions work is changing. Here’s what you need to know.
Google ad label experiment makes it easier to distinguish paid results
The design is a throwback to 2017’s green, boxed ad labels.
Create a high-impact link-building program
Learn how to evaluate sites for quality and drive your ranking.
No, the customer isn’t always right—How to get the most from your CX data
Brands influence consumer perception through the intentional design and execution of their experiences. Here are four steps to get it right.