Search ad conversion rates down, cost per lead up in 2023
While CPCs increased, a drop in conversion rates resulted in higher CPLs in the 23 industries analyzed in this report.
While CPCs increased, a drop in conversion rates resulted in higher CPLs in the 23 industries analyzed in this report.
Everything you need to know about SEO and website design and how to build a truly search engine-friendly website that ranks.
When done right, SEO efforts can reduce SaaS customer acquisition costs and maximize marketing ROI dramatically.
LinkedIn will no longer include restricted and hibernated accounts as part of the total number of followers and connections.
These optimized answers go across shopping, weather, finance, jobs, autos, and recipes.
Yaccarino, who was chairman of global advertising and partnerships at NBCUniversal Media, will focus on business operations at Twitter.
Google's related topics filter was launched on mobile in December and is now on desktop after months of testing.
Meta's AI Sandbox will let advertisers generate text and background images, as well as adjust the sizes of creative assets.
Take advantage of low-hanging fruits to boost your search visibility. Here are four ideas to help you get started.
Here are tips and examples to help you set up a resource center to boost your website traffic, engagement and conversions.
If Microsoft was hoping the new Bing would steal search market share from Google, well, the opposite seems to have happened.
Presenters in this live webinar will reveal the newest trends in consumer behavior.
YouTube wants people using ad blockers to allow YouTube Ads, so the platform is experimenting with a new way to restrict video content.
While many marketers understand that SEO and SEM work better together, the relationship between organic and paid search is complex.
A seven-step, ChatGPT-assisted process to streamline your featured snippet optimization and boost traffic for your top-ranking keywords.
Here's why SEOs should move on from building links, how link earning works and the results you can generate with a new backlink approach.
Google said this update will help it 'understand content created from a personal or expert point of view.'
Build your brand and maximize marketing impact with this formula for success.
Google Search Console will add Interaction to Next Paint in the Core Web Vitals report later this year so you can start seeing your scores.
Bard also adds dark mode, Google Lens, more integrations, all announced at Google I/O.
In addition to the new Google Search Generative Experience, Google launched a few new features in the old search engine.
Want to join the waitlist? This will only be available to U.S.-based searchers and will only be supported in the English language.
AI-generated answers will appear above Google's search results listings. Google will cite the websites it used to help generate the answer.
Advertisers won't be able to track how ads perform in the new Google while it's experimental.
Here’s a practical and timeless formula for SEO and content marketing success with a new take on the SMART framework that incorporates AI.
Amazon sellers can use the AI chatbot for data collection and analysis to marketing and customer service. Learn more here.
Diving into the characteristics of the leading loyalty software providers.
In this webinar, learn why customer data platforms are a must-have solution.
Amazon merchants may soon be able to create photo and video assets for advertising campaigns.
Meta strikes back at 'flawed' legislation that would force it to pay news publishers to use their content on Facebook and Instagram.
Learn why SEO is the best marketing strategy during a recession and how to identify new opportunities through your search data.
With these attributes, you have greater control over how search engines identify certain links. Here's how to use them properly.
Trying to figure out why your YouTube Ads results aren’t better? Here are key lessons from years of running video campaigns.
Here's what SEOs need to know about large language models, natural language processing and everything in between.
The ads for chat API will allow partners to serve ads on chat platforms from Microsoft as well as other companies.
Improve your PPC targeting strategy by understanding the differences in keyword terminology and match type functionality.
With Google I/O around the corner, we are all expecting big news from Google on how Google Search will change - here are some reported leaks on that news.
The partnership ads provide advertisers with a more effective and cost-efficient method to reaching audiences.
To grow your business, brand building and SEO must go hand in hand.?Here's what you'll stand to gain when you double down on both.
Here's why you should use polls and surveys to inform content creation and how to turn audience responses into valuable content pieces.