Search ad conversion rates down, cost per lead up in 2023
While CPCs increased, a drop in conversion rates resulted in higher CPLs in the 23 industries analyzed in this report.
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SEO and website design: How to build search engine-friendly sites
Everything you need to know about SEO and website design and how to build a truly search engine-friendly website that ranks.
10 SEO challenges faced by fast-growing SaaS companies
When done right, SEO efforts can reduce SaaS customer acquisition costs and maximize marketing ROI dramatically.
LinkedIn starts filtering connection, follower counts
LinkedIn will no longer include restricted and hibernated accounts as part of the total number of followers and connections.
Bing Chat gains image answers with knowledge cards and optimized answers
These optimized answers go across shopping, weather, finance, jobs, autos, and recipes.
Elon Musk names new Twitter CEO: Linda Yaccarino
Yaccarino, who was chairman of global advertising and partnerships at NBCUniversal Media, will focus on business operations at Twitter.
Google rolling out related topics filter on desktop search results
Google's related topics filter was launched on mobile in December and is now on desktop after months of testing.
Meta advertisers will soon get access to generative AI tools
Meta's AI Sandbox will let advertisers generate text and background images, as well as adjust the sizes of creative assets.
Quick SEO wins: 4 simple tactics to boost your organic traffic
Take advantage of low-hanging fruits to boost your search visibility. Here are four ideas to help you get started.
Why your website needs a resource center and how to create it
Here are tips and examples to help you set up a resource center to boost your website traffic, engagement and conversions.
These 2 charts show Microsoft Bing’s search market share problem
If Microsoft was hoping the new Bing would steal search market share from Google, well, the opposite seems to have happened.
Create tailored customer experiences for each generation
Presenters in this live webinar will reveal the newest trends in consumer behavior.
YouTube wants users to stop using ad blockers
YouTube wants people using ad blockers to allow YouTube Ads, so the platform is experimenting with a new way to restrict video content.
The interplay between organic and paid Google search
While many marketers understand that SEO and SEM work better together, the relationship between organic and paid search is complex.
How to steal your competitors’ featured snippets with ChatGPT (prompts included)
A seven-step, ChatGPT-assisted process to streamline your featured snippet optimization and boost traffic for your top-ranking keywords.
Forget link building, think link earning
Here's why SEOs should move on from building links, how link earning works and the results you can generate with a new backlink approach.
Google to update the helpful content system algorithm in the coming months
Google said this update will help it 'understand content created from a personal or expert point of view.'
Uncover the ultimate strategy to increase ROI and lead gen
Build your brand and maximize marketing impact with this formula for success.
Google will replace FID with INP as Core Web Vitals metric
Google Search Console will add Interaction to Next Paint in the Core Web Vitals report later this year so you can start seeing your scores.
Google Bard now can show Search and knowledge panels, maps and more while removing the waitlist
Bard also adds dark mode, Google Lens, more integrations, all announced at Google I/O.
New Google perspectives, about this image and AI-generated image labels
In addition to the new Google Search Generative Experience, Google launched a few new features in the old search engine.
How to sign up for the new Google Search Generative Experience
Want to join the waitlist? This will only be available to U.S.-based searchers and will only be supported in the English language.
The new Google Search Generative Experience: Here’s what it looks like
AI-generated answers will appear above Google's search results listings. Google will cite the websites it used to help generate the answer.
What ads look like in the new Google Search Generative Experience
Advertisers won't be able to track how ads perform in the new Google while it's experimental.
15 ways to get smarter with your content and SEO
Here’s a practical and timeless formula for SEO and content marketing success with a new take on the SMART framework that incorporates AI.
6 ways to use ChatGPT for Amazon marketing
Amazon sellers can use the AI chatbot for data collection and analysis to marketing and customer service. Learn more here.
Top loyalty management software solutions: Forrester report
Diving into the characteristics of the leading loyalty software providers.
CDPs prevent your data from going down the drain
In this webinar, learn why customer data platforms are a must-have solution.
Amazon working on AI tools to generate videos, images for advertisers
Amazon merchants may soon be able to create photo and video assets for advertising campaigns.
News content could vanish from Meta in Canada
Meta strikes back at 'flawed' legislation that would force it to pay news publishers to use their content on Facebook and Instagram.
6 strategies to maximize your marketing budget
Learn why SEO is the best marketing strategy during a recession and how to identify new opportunities through your search data.
An SEO guide to nofollow, UGC and sponsored links
With these attributes, you have greater control over how search engines identify certain links. Here's how to use them properly.
7 important YouTube Ads lessons you need to learn
Trying to figure out why your YouTube Ads results aren’t better? Here are key lessons from years of running video campaigns.
An SEO’s guide to understanding large language models (LLMs)
Here's what SEOs need to know about large language models, natural language processing and everything in between.
Microsoft Advertising launches chat API to monetize AI chat
The ads for chat API will allow partners to serve ads on chat platforms from Microsoft as well as other companies.
Your guide to Google Ads keyword terminology
Improve your PPC targeting strategy by understanding the differences in keyword terminology and match type functionality.
Google Search to become more “visual, snackable, personal, and human”
With Google I/O around the corner, we are all expecting big news from Google on how Google Search will change - here are some reported leaks on that news.
Instagram has rebranded content ads to partnership ads
The partnership ads provide advertisers with a more effective and cost-efficient method to reaching audiences.
Top 10 SEO benefits of building a brand that people trust
To grow your business, brand building and SEO must go hand in hand.?Here's what you'll stand to gain when you double down on both.
How to turn polls and surveys into great content
Here's why you should use polls and surveys to inform content creation and how to turn audience responses into valuable content pieces.