Google Account-level negative keywords are here
Now you can apply the same negative keyword lists you already use across multiple campaigns.
Now you can apply the same negative keyword lists you already use across multiple campaigns.
Tools make every SEO practitioner's life more manageable. Here are some recommendations to consider as you build your SEO toolkit.
Our search campaigns should focus on overall visibility on the web rather than only giving importance to traditional search engine results.
Google AdWords API launches, plus: PAA vs. featured snippets, Google hiring an SEO, Expanded Text Ads findings and more.
Search Keyword Ads are a new Conversion campaign objective in the Twitter Ads interface.
Learn how this AI-powered chatbot works, who's behind the technology, and what it can – and can't – do for search marketers.
While B2B is not broadly impacted by the move to PMax, it's best to learn the ins and outs before Google takes away other campaign options.
US-based dealerships can now add all their inventory to their local business profile in Google.
LinkedIn Ads launches, plus: holiday retail insights, crappy results, Google Panda 3.2, sitemap testing, DuckDuckGo and more.
Learn the difference between what customers say 'to' you and 'about' you - and why it's important.
Advertisers can tap into a vast audience by utilizing video game advertising, which offers a significant opportunity to reach millions.
This year, overcome common obstacles to search success and get SEO done right with these five resolutions.
With Business Connect, you can now customize the way your business information appears across Apple apps. Learn how to get started.
Google defuses miserable failure, plus: Topics API replaces FloC, value-based bidding, average search ranking position and more.
Attend and get your comprehensive guide.
Google is accused of violating antitrust laws in acquiring or maintaining dominance.
Microsoft Ads is one of the oldest ad platforms around but is often overlooked. Here's why brands and advertisers should rethink it.
Learn why vertical video is the future of advertising, plus tips for getting ahead with TikTok, Reels and Shorts in your toolkit.
The title and link elements are most important for RSS feed follow in Discover and Google parses img elements within other elements.