Google Account-level negative keywords are here
Now you can apply the same negative keyword lists you already use across multiple campaigns.
More from Search Engine Land: Page 4
How to build a winning SEO tool stack for 2023
Tools make every SEO practitioner's life more manageable. Here are some recommendations to consider as you build your SEO toolkit.
Moving on from search engine optimization to search optimization
Our search campaigns should focus on overall visibility on the web rather than only giving importance to traditional search engine results.
This day in search marketing history: January 27
Google AdWords API launches, plus: PAA vs. featured snippets, Google hiring an SEO, Expanded Text Ads findings and more.
Twitter has launched a Search Keyword Ads beta test to all advertisers
Search Keyword Ads are a new Conversion campaign objective in the Twitter Ads interface.
What is ChatGPT and why SEOs should care
Learn how this AI-powered chatbot works, who's behind the technology, and what it can – and can't – do for search marketers.
Performance Max for B2B: 4 best practices
While B2B is not broadly impacted by the move to PMax, it's best to learn the ins and outs before Google takes away other campaign options.
Google rolling out cars for sale in Google Business Profiles
US-based dealerships can now add all their inventory to their local business profile in Google.
This day in search marketing history: January 26
LinkedIn Ads launches, plus: holiday retail insights, crappy results, Google Panda 3.2, sitemap testing, DuckDuckGo and more.
Webinar: 5 CX trends that will shape 2023
Learn the difference between what customers say 'to' you and 'about' you - and why it's important.
In-game ads: why brands should be excited
Advertisers can tap into a vast audience by utilizing video game advertising, which offers a significant opportunity to reach millions.
Resolve to get SEO done in 2023 – Here’s how
This year, overcome common obstacles to search success and get SEO done right with these five resolutions.
Apple Business Connect: Your guide to getting started
With Business Connect, you can now customize the way your business information appears across Apple apps. Learn how to get started.
This day in search marketing history: January 25
Google defuses miserable failure, plus: Topics API replaces FloC, value-based bidding, average search ranking position and more.
Webinar: Your ultimate paid search evaluation checklist
Attend and get your comprehensive guide.
US Justice Department sues Google again, aims to dismantle its ad division
Google is accused of violating antitrust laws in acquiring or maintaining dominance.
Microsoft is improving its ad platform. Here’s why brands should give it a shot in 2023
Microsoft Ads is one of the oldest ad platforms around but is often overlooked. Here's why brands and advertisers should rethink it.
Top video marketing trends for 2023 and beyond
Learn why vertical video is the future of advertising, plus tips for getting ahead with TikTok, Reels and Shorts in your toolkit.
Google updates image SEO best practices and Google Discover docs
The title and link elements are most important for RSS feed follow in Discover and Google parses img elements within other elements.