TikTok commits to updating ad policies to better align with EU rules
The social media platform has made significant improvements to safety over the last year, but they still have a long way to go.
More from Search Engine Land: Page 30
Twitter launching Branded Likes
The custom emojis were previously only available to large brands paying a premium.
Googlebot will crawl and index the first 15MB of content per page
Make sure the content you want Googlebot to crawl, index and ultimately rank is within the first 15MB of that page.
Twitter launches Campaign Planner
Twitter started testing the tool in 2021 and has now rolled it out to all managed advertisers.
NBCUniversal, Google competing to help Netflix deliver ad-based option
Exclusivity and data sharing are some of the considerations Netflix is examining for a lower priced ad-supported partnership.
Google Analytics 4: A guide to the Traffic Acquisition Report
Learn how to access traffic acquisition data in GA4 in a few easy clicks, then how to go deeper by slicing and dicing that data.
Create campaign impact by reaching the Workday Consumer
Learn how to attract, convert and retain this new consumer.
Top 4 data challenges among agency clients
Be mindful of these potential pitfalls in a marketing landscape where data reigns king.
Twitter testing Notes, a long-form content feature
Twitter's Notes lets you go beyond 280 characters and include photos, videos, GIFs and Tweets.
Meta unveils new policy to fight fake reviews
Those that violate Meta's Community Feedback Policy could lose access to all of Meta's products or features temporarily or permanently.
Google adds LGBTQ+ owned attribute to business profiles
These labels can help some businesses with visibility and potentially increase conversions.
Finding weird stuff (FWS) is part of SEO
While we certainly want a good process to keep SEO efforts moving forward, we must also not fully depend on tools to tell us what to do.
Microsoft launches Cash back promotions for product ads
The new program aims to increase clicks and conversions for online retailers - but at what cost?
Revamped Google News design goes live with top stories, local news and personalized articles
Google also has re-launched Google News in Spain.
HUD settlement changes the way Meta delivers housing ads
Meta's responsible AI means advertisers will have a tougher time targeting certain interests and demographics for housing ads.
Meta introducing new monetization tools for creators on Facebook and Instagram
Competing for creators' attention, Meta is rolling out additional tools and updates allowing for further monetization on its platforms.
Google cuts back on SEO office hours format, frequency
This is a substantial change to the original format that has been so helpful to SEOs over the past decade.
Google increases Local Search Ads review requirements
Some US business categories may see their Local Search Ads disabled until they meet the new requirement.
Google aware of Performance Max Product Listing tab date comparison bug
The bug doesn't show any data when you attempt to compare date ranges.
Google updated guidelines for product variants pages and rich results
If you have pages with product variant switches, it may reduce your chances to show rich results in Google Search.
How to measure the value of SEO with CTR
At SMX Advanced, Jessica Bowman and Avinash Conda shared how CTR is a simple, effective way to prove the worth of their SEO efforts.
The LinkedIn Funny emoji is here
It's no joke, but it is Funny. As promised, LinkedIn has finally delivered a new reaction type: its version of the laughing emoji.
Spotify commits to brand safety for podcasts
This is Spotify's latest attempt at keeping the platform a safe environment for creators, listeners and advertisers.
Pinterest introduces Idea ads and paid partnership tools
The new features are aimed at helping brands and creators reach consumers through creative images and videos.
How to use Audience manager for better insights and optimization
Learn the new role and definitions of audiences in Google Ads and how you can use Audience Manager to track and improve audience performance.
How to improve E-A-T with semantic search
Semantic search knowledge can be a game changer. At SMX Advanced, Marie Haynes shared how SEOs can use it to improve E-A-T.
How to train entry-level SEO hires so they can contribute right away
If your business relies on entry-level staff, getting new SEO hires trained properly is going to be one of the best investments you can make.
Google testing new featured snippet layouts
If Google begins to show two or more featured snippets, that can impact your CTR and conversions from Google Search.
4 things to learn about paid search from The North Face
Large retail brands face unique challenges when it comes to online marketing. Here are a few lessons to be learned.
Microsoft to implement advertiser identity verification
The latest effort aims to protect searchers, publishers, and advertisers from rising threats and attack vectors in a timely maner.
Using digital PR to earn links and rank for your target keywords
Here are the steps you'll need to take to create a winning digital outreach campaign and build links.
Google Search Console compare feature in performance reports
This feature can be very useful in debugging Google Search issues with rankings, indexing and potentially crawling.
Search marketers agree: automation the least favorite part of PPC
We asked and you answered. Automation and lack of transparency ring in at number one. Support and clients are a close second.
Webinar: Protect your PPC spend against ad fraud
Proactively block invalid traffic from infiltrating your ad campaigns.
Apple’s ad business may reach $6 billion by 2025
Early projections by analysts put the tech giant "in a good place to take advantage of the booming mobile advertising market."
How to find the balance between creativity and automation in PPC
Here's how you can use the potent combination of human input and machine learning to create winning PPC campaigns.
DuckDuckGo drops below 100 million searches per day
After having over 100 million searches per day since January 2021, the privacy focused search engine has been under that figure for the past few months.
Google Search Console item classifications updated to show valid or invalid
This is just a reporting change, no changes have been made to crawling, indexing or rankings with this announcement.
How paid marketers are fighting back against the Fake Web
Bots and fake users steal ad clicks, pollute audience targeting, and skew metrics. Paid marketers are learning to protect themselves.
17 content optimization mistakes affecting ROI
Hint: proper content optimization is more than just adding in a few keywords and creating a FAQ section.