Get the search news you need to know.

Good morning, Marketers, have you tried using Google entities and GPT-4 to create article outlines?

If not, you will want to read How to use Google entities and GPT-4 to create article outlines by Search Engine Land contributor Dave Davies. In short, Davies explains how to tell GPT-4, using scripts, to produce an outline based on a keyword and the top entities from a well-ranking page of your choice.

Davies and Britney Muller will join me for a discussion on generative AI and the future of SEO at SMX Advanced on June 13. Plus, Davies and Muller will join me again for a Coffee Talk meetup on June 14 to talk about how generative AI will change SEO as a profession.?

Register for free here to watch – plus you’ll gain access to more than 70 sessions, live Q&A and keynotes featuring Google and Microsoft.?

Danny Goodwin,
Managing Editor, Search Engine Land & SMX

SEO

How to use Google entities and GPT-4 to create article outlines

Learn how to produce an article outline based on the top entities of your chosen page with this guide to automated prompt engineering.?

Google

Google Bard update improved math and data analysis and Google Sheets exports

Bard is now better at mathematical tasks, coding questions and string manipulation.

PPC

Microsoft Advertising is updating its Cross-Device attribution model

The new Cross-Device attribution model will result in better tracking and connect customer journeys across devices, Microsoft said.

SEO

How customer experiences are redefining local marketing online and offline

The tactics, tools and technology that power meaningful local customer experiences.

Customer data webinar

Follow the yellow brick road to customer data insights.

Step into the land of Oz with us as we journey through the world of customer data in our upcoming webinar! This adventure will guide you along the Yellow Brick Road, demystifying the twisters of data, unveiling the wizardry of leveraging insights, and putting on the ruby slippers to return to customer needs swiftly and efficiently.

Ready for the journey of a lifetime? Register here!

PPC

TikTok opens its premium content feature, Series, to more creators

Creators can now apply to get the Series feature, which lets creators charge users to access paywalled premium content.

SEO

10 ways B2B SaaS companies can use link building for better rankings

This list provides methods to identify link opportunities based on the type of content typical for SaaS brands.

Advance your career

28 growth strategies from 12 leading agencies

Learn from these leading digital marketing agencies’ mistakes and take a page straight out of their playbooks for success.

Read more

SEO

Top 10 insights for SEO and PPC success in China

Running SEO and PPC campaigns in China is no easy task. But with these insights, you can substantially enhance your chances of success.

Search Marketing Expo

SMX Advanced kicks off next week! Don't miss out.

Exclusive Google and Microsoft keynotes, tactic-rich sessions, live Q&A with speakers, invaluable community networking, and live demos with industry experts… yours for free online next Tuesday and Wednesday, June 13-14.

Register now

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