TikTok opens its premium content feature, Series, to more creators
Creators can now apply to get the Series feature, which lets creators charge users to access paywalled premium content.
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Creators can now apply to get the Series feature, which lets creators charge users to access paywalled premium content.
The most popular video ads earned more than 214 million video views on YouTube – with four notable trends for advertisers.
YouTube is the most popular streaming service on TV screens in the U.S., with an estimated 150 million unique viewers.
YouTube wants people using ad blockers to allow YouTube Ads, so the platform is experimenting with a new way to restrict video content.
Trying to figure out why your YouTube Ads results aren’t better? Here are key lessons from years of running video campaigns.
Discover four paid media initiatives driving great results for B2B brands today and how you can put them to work in your campaigns.
Search continues to account for the largest share of digital ad spending, with revenues up 7.8% year on year.
Learn why vertical video is the future of advertising, plus tips for getting ahead with TikTok, Reels and Shorts in your toolkit.
For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.
With CPCs rising across performance media channels, is it worth following Airbnb's shift from PPC to brand marketing? Here's what to consider.
YouTube has been a major player in marketing for a while, and this year was no exception.
If policy violations are detected, accounts may be suspended immediately and without prior warning.
You can now select the frequency target for your videos and YouTube will optimize toward maximum unique reach at the frequency goal.
The new features give advertisers and teams the ability to create and collaborate, without leaving the ads platform.
Exclusivity and data sharing are some of the considerations Netflix is examining for a lower priced ad-supported partnership.
Released by YouTube as an alternative to Reels and TikTok, Shorts are giving creators another option for sharing quick content.
A handful of automated tools from Google will help publishers get a better view of their video inventory.
These changes should help the videos you upload to Vimeo gain more visibility in Google's search results.
Take our quick 10-question quiz to find out!
Advertisers have until February 28, 2022, to migrate their code from the previous media-based video ads.
Automation should supplement, not replace, your skills. At SMX Next, Michelle Morgan and Joe Martinez shared how they find a balance between human knowledge and machine learning for four campaign types.
Best Buy Ads offers consumer electronics and related brands with a Google alternative to reach customers.
From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.
Places Mentioned will be available on the Android and iOS YouTube apps for food and drinks videos where YouTube can detect places.
The company also announced Audience Network updates, including support for Video Ads and Feed Ads in the Audience Network Planner and CPM pricing.
Brands can now make any Video campaign more shoppable without having to create a separate Trueview for shopping campaign.
Google updated its video best practices SEO guide to say if you want a video to perform well in search, place it prominently on a dedicated page.
Plus, do you know the latest podcast lingo?
While MUM was the highlight of the Google Search On event, more search changes were announced — some might generate a lot of interest for search marketers.
At Google’s Search On event, the company previewed ways its MUM technology may change how users search.
Plus, B2B tech finally sees the SEO light
Disclaimers in ads, third-party integrations with Universal Event Tracking, flexible insertion orders and inline appeals for rejected product offers were also among Microsoft Advertising’s September announcements.
The auto-translation option for captions can help creators reach an even wider global audience.
Plus, HTML success factors for SEO
The update also enables advertisers to download specific parts of their campaigns to work on offline.
In the Search Off The Record podcast, Gary Illyes of Google described how Google ranks news, images, videos and other indexes within the main search results.
And, how search professionals can help fight against misinformation in their communities.
Video Extensions give advertisers the opportunity to test new types of visual ads directly in search results.
Plus, more unskippable YouTube ads
The new workflow is now available globally on mobile and desktop.