Top video marketing trends for 2023 and beyond
Learn why vertical video is the future of advertising, plus tips for getting ahead with TikTok, Reels and Shorts in your toolkit.
Video search marketing news from Search Engine Land provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at Search Engine Land, check back daily for the freshest content on video search tactics and strategies to help you implement successful marketing programs.
Learn why vertical video is the future of advertising, plus tips for getting ahead with TikTok, Reels and Shorts in your toolkit.
For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.
With CPCs rising across performance media channels, is it worth following Airbnb's shift from PPC to brand marketing? Here's what to consider.
YouTube has been a major player in marketing for a while, and this year was no exception.
If policy violations are detected, accounts may be suspended immediately and without prior warning.
You can now select the frequency target for your videos and YouTube will optimize toward maximum unique reach at the frequency goal.
The new features give advertisers and teams the ability to create and collaborate, without leaving the ads platform.
Exclusivity and data sharing are some of the considerations Netflix is examining for a lower priced ad-supported partnership.
Released by YouTube as an alternative to Reels and TikTok, Shorts are giving creators another option for sharing quick content.
A handful of automated tools from Google will help publishers get a better view of their video inventory.
These changes should help the videos you upload to Vimeo gain more visibility in Google's search results.
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Advertisers have until February 28, 2022, to migrate their code from the previous media-based video ads.
Automation should supplement, not replace, your skills. At SMX Next, Michelle Morgan and Joe Martinez shared how they find a balance between human knowledge and machine learning for four campaign types.
Best Buy Ads offers consumer electronics and related brands with a Google alternative to reach customers.
From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.
Places Mentioned will be available on the Android and iOS YouTube apps for food and drinks videos where YouTube can detect places.
The company also announced Audience Network updates, including support for Video Ads and Feed Ads in the Audience Network Planner and CPM pricing.
Brands can now make any Video campaign more shoppable without having to create a separate Trueview for shopping campaign.
Google updated its video best practices SEO guide to say if you want a video to perform well in search, place it prominently on a dedicated page.