Twitter’s U.S. ad revenue drops 59%
Major advertisers have abandoned or reduced their spending on the platform. Can new Twitter CEO Linda Yaccarino turn things around?
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Elon Musk names new Twitter CEO: Linda Yaccarino
Yaccarino, who was chairman of global advertising and partnerships at NBCUniversal Media, will focus on business operations at Twitter.
Twitter introduces mandatory verification for advertisers
As Twitter's traditional blue check mark system reaches its conclusion, the social media platform's newly introduced paid verification process is causing quite the chaos.
Microsoft has dropped Twitter from its ad platform
Sayonara, Twitter. Nobody wants to pay for your high-priced API.
Advertisers slow to return to Twitter despite Musk’s claims
“An emailed request for comment to Twitter, which no longer has a communications team, returned an automated reply with a poop emoji.”
Twitter: Blue subscribers will now see ‘approximately’ 50% fewer ads
This only will apply to the For You and Following timelines. Twitter Blue now has just under 500,000 subscribers.
Who’s verified? Who’s not? Who knows, it’s Twitter
Several search marketers and brands will soon lose their verified account status on Twitter unless they pay for Twitter Blue.
Twitter’s top 500 advertisers could get free verification
As Twitter becomes more pay-to-play, it hurts smaller businesses and startups with limited followings and paid social advertising budgets.
Twitter launches new ‘Unskippable’ video marketing series
I signed up for "Flight School" and watched the videos so you don't have to. Here's what I learned.
A small API change broke Twitter services for an hour (now fixed)
Since 11:50am ET, Twitter has been having major issues with its services.
Social media engagement hits a new low, except for TikTok
Organic engagement and traffic from social networks has been shrinking every year.
Musk gave engineers one week to make Twitter’s ad targeting work like Google
The chaos continues at Twitter with more layoffs, ridiculous deadlines, and uncertainty about the platform's future.
Ads for cannabis are now allowed on Twitter
Twitter stated in a blog post that they have "high expectations" for the impact that this change will have on the cannabis industry.
Twitter Blue subscribers can now Tweet 4,000 characters
The new feature is available in the US only.
Search Engine Land’s updated What is PPC guide is now available
The evolution of PPC in recent years calls for an updated guide. Our improved version will bring you up to speed.
Twitter announces the end of CoTweets
Twitter discontinues co-tweeting feature after it failed to meet expectations under Elon Musk's leadership.
Twitstorm timeline: The latest on Elon Musk’s Twitter 2.0
Elon Musk and Twitter continue to remain in the spotlight, for better or worse. Here is everything brands and marketers need to know.
Moving on from search engine optimization to search optimization
Our search campaigns should focus on overall visibility on the web rather than only giving importance to traditional search engine results.
Twitter has launched a Search Keyword Ads beta test to all advertisers
Search Keyword Ads are a new Conversion campaign objective in the Twitter Ads interface.
Businesses, users, experts defend big tech against algorithm lawsuits
The outcome of a Supreme Court case could have significant implications for how internet companies operate, content curation and free speech.
Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow
For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.
Twitter is lifting its ban on political, cause-based ads
Users will start seeing more cause-based ads on their feeds "in the coming weeks."
PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
Twitter has launched 3 new ad targeting options
The new updates have been in the works for months, but likely won't be a huge game-changer for most.
Are we officially saying goodbye to Twitter? It depends on who you ask
The saga continues over at Twitter. Will the platform be dead within a week, or will Musk turn it around?
What is social media marketing?
Learn what social media marketing is, how it helps brands gain more visibility on the web, and why it’s essential to your marketing strategy.
Twitter adds Official badge, then Musk immediately kills it
The new "Official" label was announced, and then less than 24 hours later, was removed.
How brands and agencies are reacting to Elon Musk’s radical changes at Twitter
As brand safety risks increase, some advertisers are waiting to see whether Twitter will be a respected platform or a free-for-all hellscape.
7 tips for a holiday-ready social media strategy
Ensure your social posts cut through the noise during the holiday season. Maintain visibility and keep your audience engaged with these tips.
Twitter has created 2 new video features
The two new features put video at the forefront of how users engage with new and interesting content.
30+ brands suspend their Twitter marketing campaigns after finding their ads next to child-pornography accounts
Twitter has landed in hot water after some brands discovered their ads associated with the content, but are they doing enough to stop it from happening again?
How Twitter uses Signals to help you discover more content, creators, and accounts
New Tweet recommendations can be a great tool for discovering and connecting with new acocunts. But sometimes they just get it wrong.
Twitter is testing a new “Tweet Tiles” display for publisher links
The new Tweet formats are an attempt to get more users to click and engage with posts by giving them a more colorful, visual look.
Twitter now has podcasts
Twitter introduced the new redesign yesterday as a way to give listeners more opportunities to connect with podcast creators.
Twitter launches Location Spotlight for all professional accounts
The new features lets local businesses display their address, hours and more information at the top of their Twitter profile.
Twitter continues testing the edit button, allowing multimedia tweets
Twitter is continuing to test and add new features that allow multiple media types on posts, as well as expanding its edit button capabilities.
Twitter tests CoTweets, co-authored tweets
The new CoTweet feature lets two Twitter users collaborate to gain additional visibility with a new audience. It is in limited testing.
Twitter’s algorithm ranking factors: A definitive guide
A review of many of Twitter’s patents reveals some indications of criteria that are influential to rankings that are not readily apparent.
Twitter launching Branded Likes
The custom emojis were previously only available to large brands paying a premium.