Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow
For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.
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BigCommerce teams up with Snapchat for a new app
The new app enables U.S. merchants of all sizes to directly integrate their store and sync catalogs.
Snap partners with Amazon for new AR shopping experience
Amazon isn't new to AR shopping, but a partnership with Snap means access to a younger crowd, more comfortable with the tech.
Snapchat now offers Dynamic Ads for Travel
Snapchat appeals to brands on the heels of a post-pandemic bounce back to travel with the introduction of dynamic ads.
Google and Bing halt all ad sales in Russia
The platforms already suspended ads from Russian state media; but, as the conflict in Ukraine intensifies, are now stopping all ads from serving to Russia-based users.
TikTok’s brand safety center consolidates transparency updates, announcements and partnerships
As TikTok builds out more monetization opportunities to win over creators, this resource may be a convenient reference for brands to understand the platform’s brand safety options.
Snapchat introduces attributable mid-roll ads for Snap Stories
Being able to tie conversions from these ads to a particular creator can help advertisers understand their ROI.
YouTube to automatically link to places mentioned in videos
Places Mentioned will be available on the Android and iOS YouTube apps for food and drinks videos where YouTube can detect places.
Why consumer privacy is Google’s ace in the hole
Google's ad business changes mean that advertisers should prepare and tap into their first-party data to stay ahead.
Makes you miss the ‘Don’t be evil’ days; Tuesday’s daily brief
Plus, Facebook's aging user base and what it means for advertisers.
Data, data, data, data rockin’ everywhere; Friday’s daily brief
Plus, set your inclusion attributes in Microsoft Advertising
The key to more conversions is to stop disappointing your customers; Wednesday’s daily brief
Plus, PPC targeting tactics for every stage of the funnel
Top social media monitoring capabilities for brands
Social media monitoring tells the story of consumer, competitive, and market intelligence over time. Understanding the capabilities of your social media tools is critical.
Instagram is adding more e-commerce support with ads in the Shop tab
The test is currently limited to a handful of retailers in the U.S., but the ads, which are already showing domestically, will be rolling out globally to users in the coming months.
What we learned about YouTube’s “Right to Monetize”; Tuesday’s daily brief
Plus, Apple updates its Maps and standalone Gmail campaigns are becoming read-only on July 1.
Will YouTube’s new ToS increase ad inventory and lower prices?; Tuesday’s daily brief
Plus, rainbow-colored map pins, Google News Showcase on desktop and more.
YouTube may start showing ads on non-monetized videos; Snapchat launches Public Profiles for Businesses; Monday’s daily brief
Plus, Google expands ways to reach new and returning app users and update in-app event tracking
5 mega-trends transforming the future of digital marketing
These five areas have changed the world for both B2B and B2C marketers.
In search of your most memorable moments; Monday’s daily brief
Plus, only YouTube and Reddit have seen much usage growth since 2019.
Check your YoY reporting and how to set HARD, DUMB or FAST search marketing goals; Monday’s daily brief
Plus, ORM strategies when attack sites strike and Facebook says the algorithm isn't the ONLY one to blame