Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow
For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.
Search Engine Land is your source for Snapchat news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.
The new app enables U.S. merchants of all sizes to directly integrate their store and sync catalogs.
Amazon isn't new to AR shopping, but a partnership with Snap means access to a younger crowd, more comfortable with the tech.
Snapchat appeals to brands on the heels of a post-pandemic bounce back to travel with the introduction of dynamic ads.
The platforms already suspended ads from Russian state media; but, as the conflict in Ukraine intensifies, are now stopping all ads from serving to Russia-based users.
As TikTok builds out more monetization opportunities to win over creators, this resource may be a convenient reference for brands to understand the platform’s brand safety options.
Being able to tie conversions from these ads to a particular creator can help advertisers understand their ROI.
Places Mentioned will be available on the Android and iOS YouTube apps for food and drinks videos where YouTube can detect places.
Google's ad business changes mean that advertisers should prepare and tap into their first-party data to stay ahead.
Plus, Facebook's aging user base and what it means for advertisers.
Plus, set your inclusion attributes in Microsoft Advertising
Plus, PPC targeting tactics for every stage of the funnel
Social media monitoring tells the story of consumer, competitive, and market intelligence over time. Understanding the capabilities of your social media tools is critical.
The test is currently limited to a handful of retailers in the U.S., but the ads, which are already showing domestically, will be rolling out globally to users in the coming months.
Plus, Apple updates its Maps and standalone Gmail campaigns are becoming read-only on July 1.
Plus, rainbow-colored map pins, Google News Showcase on desktop and more.
Plus, Google expands ways to reach new and returning app users and update in-app event tracking
These five areas have changed the world for both B2B and B2C marketers.
Plus, only YouTube and Reddit have seen much usage growth since 2019.
Plus, ORM strategies when attack sites strike and Facebook says the algorithm isn't the ONLY one to blame