PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
Search Engine Land is your source for Pinterest news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
The Pinterest Trends Tool is expanding with a new API for Conversions
The announcement also includes three new Trends Tool features including filters and widgets.
Pinterest introduces hosted checkout for merchants
The new feature attempts to make the checkout process easier for merchants to convert shoppers by removing several steps.
Pinterest introduces Idea ads and paid partnership tools
The new features are aimed at helping brands and creators reach consumers through creative images and videos.
Pinterest for WooCommerce extension turns products into shoppable pins
Pinterest continues to expand its shopping features for retailers and improve the shopping experience for users.
Pinterest prohibits climate misinformation in ads, content
Pinterest says any ads containing conspiracy theories, misinformation or disinformation around climate change are explicitly prohibited.
Pinterest adds in-app checkout and personalized shopping recommendations
The features may help improve Pinterest as a marketing channel for retailers as well as a shopping destination for users.
Pinterest rolls out AR ‘Try on’ feature for furniture items
Initially launched for beauty products, users can now see what products from Crate & Barrel, CB2, Walmart, West Elm and Wayfair look like in their homes before they buy.
Google’s November 2021 core update hit fast and hard; here is what the data providers saw
The results from this data showed that this rollout hit hard within the first 24 hours of the announcement and then slowed fast.
Yahoo! withdraws from China, becoming the second major American tech company in a month to leave the country
"In recognition of the increasingly challenging business and legal environment in China, Yahoo’s suite of services will no longer be accessible from mainland China as of November 1," Yahoo! said.
Harry, yer a [reporting] wizard; Monday’s daily brief
Plus, how to overcome pretty much any SEO issue and see results
Microsoft will shutter LinkedIn in China by the end of the year
The platform will be replaced by a new standalone jobs application called InJobs, which will omit several of LinkedIn’s social features.
Is Google adjusting the FLoC strategy?; Friday’s daily brief
Plus, HTML success factors for SEO
Creative ways to source content ideas from UGC for SEO
Uncover unique methods to find relevant topics that go beyond traditional keyword research tools.
Reminder: Core Web Vitals is still rolling out, how to prioritize your dev fixes; Tuesday’s daily brief
Plus, Pinterest bans all weight loss ads
What SEO elements are most important? Plus, a HUGE announcement; Monday’s daily brief
And don't miss Search Engine Land’s updated PPC guide
As UGC gets a pandemic bump, brands need to leverage customer content now
Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC grows
You can report indexing issues directly to Google now; Plus, in-person events back in 2022; Thursday’s daily brief
Google updates in-SERP travel planning tools as well
Finding the best social media platform for your audience and business
Target your customers and increase your sales with social media marketing.
Reputation attack sites have plummeted in Google, but can still harm
Sites like Ripoff Report, Pissed Consumer and Complaints Board are still a danger for businesses and people with a low online presence. Here's what you can do to decrease the threat.