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LinkedIn Ads rolling out generative AI, new ad formats
Here's a preview of what LinkedIn's AI Copy Suggestions will look like – plus In-Stream Video, Conversation and Thought Leader ads.
Microsoft Store Ads to appear in Bing search results
Microsoft Store Ads is also boosting advertising reach further by expanding operations globally to more than 150 regions.
Microsoft Advertising is updating its Cross-Device attribution model
The new Cross-Device attribution model will result in better tracking and connect customer journeys across devices, Microsoft said.
Microsoft will only show ads from verified advertisers starting Aug. 1
Microsoft Advertising is also launching an Ad Library where users can view ads shown on Bing that have impressions in the EU.
Bing Chat increases chat turns, adds visuals to travel queries and expands Bing Image Creator
Bing Chat now supports 30 chat turns in a single conversation.
Bing Chat gains Android home widget and improved sports scores
Plus, Bing Chat rolled out a number of improvements to SwiftKey.
Microsoft Ads to launch UET Insights dashboard with new traffic data
The Universal Event Tracking Tag will update on June 29. Microsoft says the new data collection will help improve advertising performance.
Google Search of today won’t exist in 10 years, says DeepMind co-founder
Will 'old-school search' be gone in 10 years, thanks to ChatGPT, the new Bing and Google's new Search Generative Experience?
Bing to be default search engine on Open AI’s ChatGPT
ChatGPT Plus subscribers will have access to Bing Search today and it will expand to more users in the future.
Microsoft is rolling out access to Bing Chat to more users
Unauthenticated users, users not signed into Bing, may start to be able to use Bing Chat soon.
Microsoft now rolling out new Bing Chat features including chat history, mobile features, and more
Earlier this month, Microsoft announced a number of new features for Bing Chat, now many of them are live.
Search ad conversion rates down, cost per lead up in 2023
While CPCs increased, a drop in conversion rates resulted in higher CPLs in the 23 industries analyzed in this report.
LinkedIn starts filtering connection, follower counts
LinkedIn will no longer include restricted and hibernated accounts as part of the total number of followers and connections.
Bing Chat gains image answers with knowledge cards and optimized answers
These optimized answers go across shopping, weather, finance, jobs, autos, and recipes.
These 2 charts show Microsoft Bing’s search market share problem
If Microsoft was hoping the new Bing would steal search market share from Google, well, the opposite seems to have happened.
Microsoft Advertising launches chat API to monetize AI chat
The ads for chat API will allow partners to serve ads on chat platforms from Microsoft as well as other companies.
AI in search: Insights from Bing’s Fabrice Canel
Microsoft veteran Fabrice Canel offers insights into the state of AI in search and the integration of chat experiences in the new Bing.
Bing Chat available to more users, gains more visual answers, chat history and third-party developer capabilities
Over half a billion chats were conducted on Bing Chat since it launched, 3-months ago.
Roku streaming collaboration and 5 other Microsoft Ads updates for May
The new advancements include Roku collaboration, streamlined video management, code-free conversion goals, and expanded language support.
ChatGPT fails: 13 common errors and mistakes you need to know
Learn ChatGPT's limitations so you can establish guardrails for using the tool and leverage its benefits while avoiding the negatives.
Where traditional search and AI chatbots excel: A closer look
Learn key areas where traditional search engines like Google and AI chatbots like ChatGPT have the upper hand.
How to uncover the root cause of PPC performance changes
Here's how PPC managers can embrace root cause analysis to mitigate performance issues and get things back on track.
Microsoft Search and Advertising revenue up 3.4% in Q1
LinkedIn revenue increased 7.6% driven by recruiting revenue
LinkedIn content analytics: What it is and how to use it
Want to create LinkedIn posts that resonate with your audience? Here's how to use LinkedIn analytics to boost your content performance.
Bing search results gain site name and favicons
Bing Search is looking a lot more like Google Search and you can now report issues with site names to Google.
Bing Webmaster Tools to gain Bing Chat impressions and clicks next month
We will soon be able to see how much visibility and traffic Bing Chat is sending our web sites.
Bing Chat gets better at news questions and minimizes no-response answers
Plus, Bing said they reduced unnecessary duplicate searches and end conversations.
Microsoft wants to drive more traffic, revenue to publishers
Microsoft is trying to balance ad load and the user experience in Bing Chat, according to new Corporate Vice President Kya Sainsbury-Carter.
Microsoft’s integration with Roku reveals increased engagement across CTV and search
Microsoft estimates that exposure to Roku ads leads to a nearly 18% increase overall in click-through rate on the Audience Network.
LinkedIn SEO guide: Optimizing your profile for more connections, better leads
Learn how to optimize your LinkedIn profile and content to build connections that grow business in this helpful and comprehensive guide.
Microsoft Ads introduces PLA Extensions
Onsite ads are beneficial, but represent a closed ecosystem managed by the retailer, or publisher. PLA Extensions change this.
LinkedIn ads survey reveals humans, cities, and numbers increase performance
The secrets to a successful LinkedIn ad may be hidden in a mix of bold colors, stats, and the right CTA.
21 best ChatGPT alternatives
While OpenAI seems to lead the generative AI race, it's worth looking into these 21 alternative tools giving ChatGPT a run for its money.
How SEOs can embrace AI-powered search
Here's a look at Google's history with AI, how recent developments impact the industry and what SEOs can do to keep up with changing times.
Microsoft’s vision for a prosperous content ecosystem in a generative AI world
Microsoft may share revenue and provide enhanced links to participants in its Start program.
New Bing attracts new Edge users –?who then use Google Search
Microsoft Edge users increased thanks to the new Bing Chat. The result: more Google searches from Edge. Irony can be pretty ironic sometimes.
Microsoft Advertising professional service ads go global, broad match modifier changes rolling out and more
All broad match modifier keywords for search ads will now serve as broad match keywords instead of phrase match, Microsoft announced.
Decoding the SEO success of LinkedIn collaborative articles
Here's a look at how LinkedIn's latest AI- and member-assisted content initiative works and its impressive performance in Google search.
Microsoft explores sharing Bing Chat ad revenue with publishers
Bing Chat had ads since it launched Feb. 7. Now Microsoft says it's exploring ways to give some publishers a piece of that ad revenue.
ChatGPT vs. Google Bard vs. Bing Chat: Which generative AI solution is best?
Which generative AI tool is the best? Here's a comparison of ChatGPT, Bard, Bing Chat Balanced and Bing Chat Creative based on four metrics.