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Instagram is testing a “Gifts” monetization feature for creators
The new creator monetization tool could replace Meta's $1 Billion creator fund that's set to end this year.
Instagram is cutting back on its shopping features
Instagram seems to be going through an identity crisis as it shifts from a photo-sharing platform to shopping, and now focusing more on video.
New Microsoft feature lets you run ads on Google, Facebook, Instagram
Managing multiple ad platforms can be overwhelming for advertisers, but Microsoft plans on changing that with its new Multi-platform feature.
Instagram is testing 2 new ways to control your feed
With new ways to hide posts, brands will need to rethink what types of content they publish if they expect to remain in front of users.
Webinar: What ad channels work best for your brand?
Decide whether the newest trend is worth investing the time and effort to help you reach your target audience.
Using lookalike audiences to reverse the marketing funnel and generate quality leads
Lookalike audiences aren't dead yet. Even with iOS14 changes, the right seed list can help drive interest, engagement, and conversions.
The Facebook live shopping feature is going away
Live shopping allowed brands to connect with buyers, but Facebook thinks there's more value in short-form videos and is shifting it's focus to Reels.
New Instagram videos under 15 minutes will automatically become Reels
Instagram is pushing Reels by launching new tools to make creating and editing videos easier.
Facebook Home tab to show more content recommendations
Facebook posts from friends, pages, groups will live in Feeds. Home will become a discovery engine, fueled by engagement and context.
New searchable Instagram map gives visibility to local businesses
Instagram making it easier for users to discover restaurants, cafes, hotels and other local businesses.
Instagram announces payments in chat
Sellers can send payment requests through the IG chat feature, allowing both parties to communicate and track orders.
Instagram Subscriptions test adds 3 new features
The new features are now available to thousands of creators and will give them the ability to provide exclusive content to paid subscribers.
4 Facebook app strategies to reduce costs
Use these proven Facebook app strategies to effectively reduce cost, grow business and reach your target audience.
Forecasting web traffic using Google Analytics and Facebook Prophet
Learn how you can predict traffic changes and forecast when periods of stagnation or negative growth are to be expected.
Facebook testing new sidebar, channels for groups
The new features aim to make it easier for users to find and participate in group discussions, events, and experiences.
Meta unveils new policy to fight fake reviews
Those that violate Meta's Community Feedback Policy could lose access to all of Meta's products or features temporarily or permanently.
HUD settlement changes the way Meta delivers housing ads
Meta's responsible AI means advertisers will have a tougher time targeting certain interests and demographics for housing ads.
Meta introducing new monetization tools for creators on Facebook and Instagram
Competing for creators' attention, Meta is rolling out additional tools and updates allowing for further monetization on its platforms.
Search marketers agree: automation the least favorite part of PPC
We asked and you answered. Automation and lack of transparency ring in at number one. Support and clients are a close second.
Meta rumored to develop ‘Basic Ads’ in response to recent privacy changes
The Basic ads may work for brand advertisers but not so well for any companies that need granular targeting and lead generation.
Webinar: Benchmark your social media performance for a competitive edge
Get the trends and real-life examples of brands outperforming on social.
Spotify, Meta update political ad offerings for 2022 election cycle
New inventory and updated location targeting should help political advertisers during the 2022 U.S. midterm elections.
Virtual environment optimization (VEO): The next evolution of SEO?
Are the worlds of virtual reality, augmented reality, the metaverse, commerce and SEO converging? Learn what the latest trends reveal.
Marketers report Meta bug turning off Facebook ads
Make suer you check your accounts ASAP, since many said their best-performing ads were affected.
Facebook confirms ‘massive ranking failure’
A bug allowed Facebook posts with nudity, violence, Russian propaganda to appear in users' news feeds.
How paid search marketers can address brand measurement challenges and grow in their careers
Brands are facing huge data measurement challenges. At SMX Next, Pascal Skropke and Andreas Reiffen show how paid search marketers can address them — and meet career goals along the way.
Facebook ads ‘Interest Categories’ may be up to 33% inaccurate
But before pulling ad spends to different platforms, it is worthwhile to assess the current account performance and make adjustments from that data.
Facebook warns publishers to avoid ‘watchbait’ tactics
These tactics will result in fewer recommendations, less views and limited ranking. Learn how to avoid what Facebook considers watchbait.
Meta rebrands automated ad products, shopping campaigns coming soon
Meta is consolidating its products into the Meta Advantage suite, which allows advertisers to automate part of a – or an entire – campaign.
Instagram product tags rolling out to all U.S. users
Product tagging will make it easy for people to discover and buy your products via Instagram Shopping.
Platforms that have suspended ads in Russia
In addition to political and economic sanctions, the conflict in Ukraine has prompted many crucial platforms to cut off advertiser access to Russian audiences.
Google and Bing halt all ad sales in Russia
The platforms already suspended ads from Russian state media; but, as the conflict in Ukraine intensifies, are now stopping all ads from serving to Russia-based users.
Facebook is still underreporting iOS web conversions, but not as much as before
The social media company estimates that it is now underreporting conversions by 8% — down from 15% in September 2021.
Facebook drops ‘News’ from News Feed in rebrand
The News Feed is no more. Facebook says the News Feed will now simply be known as the Feed.
How to win with PPC in a dataless world
There's less data available for PPC marketers, but that doesn't mean it's less actionable. At SMX Next, Sam Tomlinson shows how marketers can make the most of the data they have.
How to produce actionable content throughout the marketing funnel
Too many brands neglect their marketing funnels and miss sales opportunities. At SMX Next, Andrea Cruz shows how marketers can improve their funnels with actionable content.
Marketers, Google agree that proposed ‘surveillance advertising’ ban goes too far
Legislation like this could be a game-changer for every digital marketer who advertises on Google, Facebook and other advertising platforms.
Meta will remove targeting options for sensitive topics on January 19
Campaigns can continue to deliver to impacted targeting options until March 17, 2022.
PPC 2021 in review: Privacy and automation force advertisers to adapt
From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.
Demographic audiences double the reach of narrow interest audiences, Facebook says
However, both strategies perform similarly when reach is comparable.