Search Engine Land is your source for Apple marketing news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
Dig deeper into Apple search marketing:
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
If LinkedIn enables more brands to join, it may help B2B brands with podcasts, like agencies, get closer to their target audience than they might on other podcast platforms.
The social media company estimates that it is now underreporting conversions by 8% — down from 15% in September 2021.
From RankBrain, Neural Matching, BERT and MUM - here is how Google uses AI for understanding language for query, content and ranking purposes.
Twitter launches Site Visit Optimization goal and Aggregated Measurement for campaigns aimed at driving site traffic
Site Visit Optimization may offer more efficiency, while Aggregated Measurement could improve attribution.
The trends shaping business and marketing in 2022—and that leaders must prioritize to succeed in the era of hybrid work