Analytics & conversion
Search Engine Land is your source for analytics & conversion news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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In data we trust: How to establish customer trust through data privacy
Learn how to navigate signal loss and achieve benefit-driven conversations with customers, led by privacy, with a customer data platform.
Email is key to marketing in an unpredictable economy
Be more efficient and still generate high ROI with personalized email campaigns backed by first-party data.
ChatGPT. GA4. Privacy-First CX. Explore it all online – next week – for free!
Technology is changing… and so is your role. Learn how to adapt at MarTech.
The power of programmatic advertising?
In this webinar, learn how you can target audiences at the right time and at the right cost.
The next big thing in martech: The data warehouse
Martech experts Scott Brinker and Juan Mendoza discuss the future of martech and more.
Webinar: The 360-view content strategy you need
Create experiences that empower customers across websites, social media, digital ads, packaging, in-store displays and more.
Sponsored White Papers & Webinars
Recession-ready your marketing strategy with personalized email campaigns
Now’s the time to develop an informed first-party data strategy that feeds into a strong email marketing program.
How to make better SEO reports for the C-suite
Effective SEO reporting highlights the metrics that matter to the C-suite and excludes what will likely be ignored. Learn more here.
Secrets of a marketing champ: 3 ways to prove your value
In this webinar, a marketing expert from Forbes shares her single source of truth for reporting.
Webinar: Maximize your ROAS with first-party data
Increased visibility into your customer base can drive your campaign decisions (and reactions).
2023 state of the CDP: How innovative brands deliver value with a CDP
A new report indicates that 74% of companies with a CDP saw ROI and value within the first year.
Why do customer relationships matter now more than ever?
In this webinar, learn three ways to strengthen customer relationships and drive revenue.
GA4 ‘auto-migration’: Here’s why you should opt out
Learn why letting Google automatically configure your UA properties to GA4 is not the best idea and what you can do to opt out.
How to set up Google Analytics 4 using Google Tag Manager
Save time, avoid editing code and easily create custom events by configuring your analytics setup via GTM.
Build a winning marketing attribution framework
In this webinar, learn tried and true best practices from attribution pros.
3 ways to strengthen customer relationships and drive revenue
In this webinar, learn practical takeaways to put to practice.
The first-party data strategy you need in 2023
In this webinar, learn how to gain a competitive advantage with this foundation for CX success.
Digital advertising automation is here: Are you ready?
Is your organization ready for automation? We have your checklist for success.
Call tracking: What it is and how it works
Here's the lowdown on call tracking, its role in marketing attribution, and how it can help brands succeed online.
Find the balance between privacy and personalization with first-party data
In this webinar, learn how to leverage first-party data to drive customer engagement and sales while ensuring privacy and compliance.
Webinar: Keep customers engaged all year long
Discover proven ways to keep customers engaged and purchasing more.
Prepare for an unpredictable economy with email marketing
Don’t let your brand suffer because of the economic pressures ahead. Use first-party data to fuel your email personalization strategy.
Overcoming the paradox of personalization to meet consumer expectations
Watch this webinar to learn when consumers want personalization.
Leveraging ChatGPT to save advertising professionals’ time
Ad automation startup proves that ChatGPT’s potential is no longer theoretical—it’s practical.
Personalization doesn’t have to be an uphill battle
Discover how to beat the CAC crunch, master personalization at scale and find quick wins in 2023.
Master the CX trifecta: Data, content and tech
In this webinar, learn how to responsibly harness first-party data as a competitive advantage.
Webinar: Kickstart your first-party data strategy
Achieve personalization and more without cookies right when your users log in.
Webinar: 5 CX trends that will shape 2023
Learn the difference between what customers say 'to' you and 'about' you - and why it's important.
13 key SEO metrics to track in 2023
The right SEO metrics to track will depend on your marketing goals. Get started with these useful metrics recommended by top SEO experts.
How to create an enterprise SEO monthly report
An enterprise SEO monthly report has metrics like ROI that your C-suite can understand. Learn how to create an enterprise SEO monthly report.
Webinar: Maximize email engagement and personalization with data
Learn how to deliver hyper-targeted email messaging with personalized content at every stage of the funnel.
Webinar: Keep customers engaged post-holidays and all year long
Build rich customer profiles that you can use to engage customers with highly personalized campaigns.
Webinar: How to make the most out of consumer and social media data
Consumer insights matter more now than ever.
Webinar: 7 ways to keep your customers coming back in 2023
Activate a data-driven personalization strategy that drives meaningful relationship building.
Your 2023 guide to SEO reporting and tracking
Without a compelling story and the right data, your SEO reports won't be well received. Here's a guide to help you get ahead.
Webinar: Drive smarter engagement across the customer journey
Learn the tools and tactics to execute personalization across channels from a data-first organization.
Webinar: Your winning CTV advertising strategy in 2023
Learn how your business can reach your target audience with connected TV.
How to use RStudio to create traffic forecasting models
Learn the basics of producing time series forecasts in RStudio from your Google Search Console click data.
Webinar: Do more with less to get ahead in 2023
Empower your teams to send less communications and see more results.
5 best practices for tracking offline conversions in Google Ads
Setting up offline conversions for the first time? Here's how to get started while avoiding volatility in your PPC campaigns.