Microsoft Advertising brings cash back incentives to ads
The company announced several inventive new features during its Elevate 2022 event.
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Google algorithm updates 2021 in review: Core updates, product reviews, page experience and beyond
Google had a busy year of search algorithm updates in 2021, but some might question the timing of many of those updates during an already super stressful year.
Google adds PrestaShop to list of e-commerce integrations
Google now has shopping integrations for retailers on Shopify, WooCommerce, GoDaddy, Square, BigCommerce and PrestaShop.
Google Ads will soon block ad targeting based on age, gender or interests of people under 18
In the coming months, Google Ads will be expanding safeguards to prevent age-sensitive ad categories from being shown to teens.
Google expands its shopping integrations to include retailers on WooCommerce, GoDaddy and Square
Retailers on those platforms can more easily show their products for free across Google.
Google I/O announcements, what you need to know; Friday’s daily brief
Plus new Google Ads smart bidding features.
Amazon now accounts for more than 10% of U.S. digital ad market revenue; Wednesday’s daily brief
Plus, Google's new product leads and Yelp introduces a new diversity attribute for business profiles.
Google goes dark theme and passage ranking sees the light: Friday’s daily brief
Plus, making the case for more Google Search Console data.
Antisemitic memes in image results highlight vulnerabilities in search
“Data voids” enable offensive content to rise to the top of the search results.
8 major Google ranking factors — SEO guide
Of over two hundred Google ranking factors that we know about, which ones are the most important? Here is the definitive list.
2020 Google paid search trends that have nothing to do with the pandemic
With close variant taking the place of broad match, limiting keywords isn't enough for keeping query-to-keyword matches tight.
Google adds ClaimReview or Fact Check schema support for images
This won't improve your rankings but it may lead to better click-through rates.
Google adds new image license metadata for licensable image label
Google is beta testing a new way for sites to display licensing information about content that appears in Google Images.
Bing says it has been applying BERT since April
The natural language processing capabilities are now applied to all Bing queries globally.
Google extends Shopping ads to more YouTube inventory
Plus, Showcase Shopping ads open to more categories and Image Search, and a beta to include sitelinks in TrueView for action ads proved successful.
Beyond conventional SEO: Unravelling the mystery of the organic product carousel
New SERP features in the US will soon be rolled out globally and involves the use of inputs and tools that we wouldn’t normally associate with SEO: product feeds through Google’s Merchant Center and Manufacturer Center.
Google beats out Microsoft, Amazon, IBM in image recognition study
Image search recognition is getting pretty good, here is a study that shows how good it is right now.
‘Swipe to Visit’ has arrived on Google Images
AMP-enabled sites will display as previews on image search results.
Decompose your ads, not your brand
It's time to rethink the way brand assets are put together because now we have less control over dynamic ad formats in the final version.
Bing turns 10: Why it’s been more disruptive than you think
A look back, and ahead, at Microsoft's search business.
Bing’s holistic view of search on display at SMX West
Bing's keynote at the San Jose event took a closer look at search integration for internal documents and how intelligent image search will expand.
Demystifying Google’s guide to clicks, impressions and position in Google Search Console
Here are the answers to the most common questions asked about managing metrics in the Performance reporting in GSC.
2019 in search: Find your seamlessness
Companies should focus on working seamlessly across all channels, consolidating recurring tasks, leveraging data and instilling credibility in all aspects.
Bing adds election information, redesigns image search, provides NFL answers, and word of the day
Bing highlights some search features that are popular during the upcoming season.
Bing’s ‘Quest for Intelligent Search’ at SMX East
Search has come a long way and, in a keynote talk Wednesday, Christi Olson and Frederic Dubut painted a picture of what the future might hold.
Google announces cards, discovery tools, revamped image search at 20th anniversary event
Most of the new features were for mobile devices and focused on structured data and machine learning.
Ask the SMXperts — Page speed, site migrations and crawling
Our SMXperts share their tactical insights on optimizing crawl budgets, fine-tuning page speed and how to execute on large-scale error-free site migrations.
Bing improves visual search, adds educational carousel, American Sign Language and NFL answers
Microsoft's search engine adds a robust image search feature and educational results just in time for the school year.
Google debuts Shoppable Image ads, video in Shopping Showcase ads
The new formats, introduced for the holiday season, are intended to help advertisers attract new customers.
Google Analytics shows how to find Google Image search traffic when Google Images changes the referral URL
Curious how Google Analytics will show your traffic coming from Google Image search after the pre-announced referrer URL change? Google has documented it for us in a blog post.
Bing ‘intelligent search’ capabilities continue to expand, include facts from multiple sources
Bing also shares more about the platform it built to power intelligent search.
4 concrete ways to use images to build links
Every picture tells a story and also may help you build links. Contributor Pratik Dholakiya shares four solid ways to use images to attract links.
Getting results from your website means asking the right questions
Contributor Dianna Huff explains that blending website data, smart online and proven offline marketing tricks of the trade will generate new leads and sales inquiries for small businesses.
Google Chrome extensions bringing back ‘View Image’ & ‘Search by Image’ buttons in Google Image Search
Google killed off some much-loved features in image search. Now here are some Chrome extensions that bring back that functionality.
Bing explains how AI-powered intelligent answers can show users two points of view for the same query
Multi-perspective answers is another example of how Bing is using artificial intelligence to inform richer search results.
Channel your inner explorer to find link-building prospects
Columnist Julie Joyce shares tips and tricks for finding link-building prospects
5 content distribution strategies for 2018
So, you've created tons of content, but you still aren't gaining any traction. What gives? Columnist Sherry Bonelli explains how doing more with your existing content can help it reach its full potential.
Bing announces AI-powered new ‘intelligent search’ features
None of the features or changes is disruptive, but they collectively point to the fact that search evolution is accelerating.
Four key holiday paid search trends to keep an eye on
Columnist Andy Taylor shares data that can help predict trends in the e-commerce and retail space this holiday season. Advertisers, take note!