Five ways to harmonize PPC and SEO to boost ROI
You’ll reap digital dividends when your strategies work together.
Founded in 2012, Adthena is an award-winning search intelligence platform. Our unique combination of patented, AI-driven technology and a world-class team of experts helps brands, marketers, and agencies across the globe dominate their competitive landscapes. We provide our customers with a clear view of the paid search landscape, helping them optimize their spend to increase ROI, all while saving them time and better informing their cross-channel strategies. Adthena’s solutions are powered by our market-leading technology: Whole Market View creates a unique market map of a client’s entire search landscape and Smart Monitor automatically detects threats and opportunities every day. Our award-winning Local View product provides the location-based strategic insights that marketers need to dominate at a local level. For more information, visit: www.adthena.com
Guard your most valuable asset against pesky competitors
Learn to map and monitor all competitive and partner activity around your brand terms.
How to stop wasting brand search spend – and save it with automation
Identify where you can reduce your marketing costs and increase profitability without hurting revenue.
Cookieless data isn’t the only concern in search marketing
Strategies to help you adapt to the new normal.
6 tips to win local with paid search
Recent change in consumer behavior has put local search on the map.
Six Google Shopping opportunities you may be overlooking
As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As these Product Listing Ads (PLAs) become more competitive, the question becomes how to maximize ROI without simply piling on budget. The answer is competitive search intelligence: understanding where your spend will […]