Google search, network, and YouTube revenue all fell in Q4 2022
Google's Q4 earnings report showed a decline in ad revenue, missing analysts' expectations, due to challenges in the digital advertising market.
Nicole Farley is an editor for Search Engine Land covering all things PPC. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.
Make the switch to GA4, or Google will do it for you
Starting next month, advertisers should begin creating new Google Analytics 4 properties, or they'll be automatically configured.
Meta blames weak advertising demand, rivals for Q4 2022 revenue decline
Rivals such as TikTok and continuing effects from App Tracking Transparency attributed to last quarter's decline.
Microsoft revises multi-channel advertising approach and discontinues bid modifiers for audience ads
Together, Microsoft says their Search and Audience networks can reach over a billion people.
Search Engine Land’s updated What is PPC guide is now available
The evolution of PPC in recent years calls for an updated guide. Our improved version will bring you up to speed.
Brands’ guide to effective mobile game advertising
Brands can leverage the convenience, availability, and popularity of mobile games to reach millions of people on their devices.
Twitter announces the end of CoTweets
Twitter discontinues co-tweeting feature after it failed to meet expectations under Elon Musk's leadership.
New updates for the GA4 search bar
The new updates allow additional views into accounts and properties.
Twitstorm timeline: The latest on Elon Musk’s Twitter 2.0
Elon Musk and Twitter continue to remain in the spotlight, for better or worse. Here is everything brands and marketers need to know.
Google Account-level negative keywords are here
Now you can apply the same negative keyword lists you already use across multiple campaigns.
Twitter has launched a Search Keyword Ads beta test to all advertisers
Search Keyword Ads are a new Conversion campaign objective in the Twitter Ads interface.
In-game ads: why brands should be excited
Advertisers can tap into a vast audience by utilizing video game advertising, which offers a significant opportunity to reach millions.
US Justice Department sues Google again, aims to dismantle its ad division
Google is accused of violating antitrust laws in acquiring or maintaining dominance.
Microsoft is improving its ad platform. Here’s why brands should give it a shot in 2023
Microsoft Ads is one of the oldest ad platforms around but is often overlooked. Here's why brands and advertisers should rethink it.
Google Ads restored after morning outage
Google Ads was out for 3 hours, leaving advertisers unable to manage campaigns.
How Google’s turn to resellers coincides with its largest round of layoffs
The layoffs may be closely tied to another shift in strategy - the increasing reliance on resellers.
Google Optimize will sunset this year
Any experiments and personalizations still active will end.
TikTok has a secret “Heating” (cheating?) button
Employees of TikTok and ByteDance are misusing "heating" privileges by boosting the view count of their own and their loved ones' accounts in violation of company policies, as revealed by sources and documents reviewed by Forbes.
Businesses, users, experts defend big tech against algorithm lawsuits
The outcome of a Supreme Court case could have significant implications for how internet companies operate, content curation and free speech.