Content mapping: Who, what, where, when, why and how
Start content mapping and create amazing customer experiences that lead to results. Here's everything you need to know about content maps.
Julia McCoy is the founder of Content Hacker, 7x author, and a leading strategist around creating exceptional content and brand presence that lasts online. At 19 years old, she used her last $75 to build a 7-figure writing agency which she sold ten years later. In the 2020s, she's devoted to teaching founders and marketers the strategy, skills, and systems they need to build a business through inbound content, so they can create more lasting impact in the world.
Start content mapping and create amazing customer experiences that lead to results. Here's everything you need to know about content maps.
Julia McCoy | Jun 2, 2023 at 8:00 am ETBusinesses that do content marketing right have a huge competitive advantage. Here's what successful B2B content efforts look like.
Julia McCoy | May 26, 2023 at 8:00 am ETContent that doesn’t get read is useless. Learn how to create content your audience will read – and not just skim.
Julia McCoy | May 19, 2023 at 8:00 am ETHere are tips and examples to help you set up a resource center to boost your website traffic, engagement and conversions.
Julia McCoy | May 12, 2023 at 8:00 am ETHere's why you should use polls and surveys to inform content creation and how to turn audience responses into valuable content pieces.
Julia McCoy | May 5, 2023 at 8:00 am ETFollow these steps to create a resource page that delivers real value for your readers and bolsters your content strategy.
Julia McCoy | Apr 28, 2023 at 8:00 am ETUse these tips and examples to create useful guides that build trust with your audience and earn search traffic.
Julia McCoy | Apr 24, 2023 at 8:00 am ETHere's why creating evergreen pieces, not just trends-focused or timely ones, is key for a winning content marketing mix.
Julia McCoy | Apr 21, 2023 at 8:00 am ETThe right how-to content with clear steps and instructions can save someone's day. Here's your guide to creating a great "how to" article.
Julia McCoy | Apr 17, 2023 at 8:00 am ETA well-constructed service page is worth dividends. When building your service page, include these key elements for better results.
Julia McCoy | Apr 14, 2023 at 8:00 am ETAnswering your customers' frequently asked questions is foundational for business websites. Follow these tips for creating a good FAQ page.
Julia McCoy | Apr 10, 2023 at 8:00 am ETNine best practices for creating high-quality product reviews that deliver the most value to shoppers and get visibility on search engines.
Julia McCoy | Apr 7, 2023 at 8:00 am ETFollow these 13 steps to creating, optimizing and promoting ebooks that deliver meaningful content marketing results.
Julia McCoy | Apr 3, 2023 at 8:00 am ETGive your content marketing efforts a greater purpose with a mission statement. Learn how to create one in three steps.
Julia McCoy | Mar 31, 2023 at 8:00 am ETAllocating a budget for content marketing must consider your brand's unique needs. Use these tips to make the process more seamless.
Julia McCoy | Mar 27, 2023 at 8:00 am ETIf you want consistency in your brand content and presence, you need to create brand style guidelines. This guide will explain how.
Julia McCoy | Mar 24, 2023 at 8:00 am ETWant to grow your brand with content marketing? Consider a variety of audience-building and action-oriented goals in your content strategy.
Julia McCoy | Mar 20, 2023 at 8:00 am ETLearn how insourcing vs. outsourcing content differ and compare the pros and cons so you can choose the right route for your brand.
Julia McCoy | Mar 17, 2023 at 8:00 am ETScaling content marketing involves having the right strategy, team and workflows in place. Here's a three-step guide on how to do just that.
Julia McCoy | Mar 13, 2023 at 10:00 am ETHere's what personas can do for your content marketing efforts, plus audience research tips to help you get them right.
Julia McCoy | Mar 10, 2023 at 8:00 am ETHere's what you should include in your content strategy document to guide your content marketing toward success.
Julia McCoy | Mar 6, 2023 at 8:00 am ETYour content marketing actions must be guided by a documented plan. Learn the 10 building blocks for a solid content strategy framework.
Julia McCoy | Mar 3, 2023 at 8:00 am ETA content strategy is a map that will lead you to profitable content. Here are five reasons why every business must have one.
Julia McCoy | Feb 27, 2023 at 8:00 am ETWebinars could be your best investment in content this year. Learn best practices for planning a webinar right and promoting it effectively.
Julia McCoy | Feb 24, 2023 at 8:00 am ETAn overview of video content, including why it matters for SEO and best practices for creating your video content strategy.
Julia McCoy | Feb 20, 2023 at 9:00 am ETLearn why, when and how to use short-form content in your brand's marketing strategy, plus what to focus on when creating it.
Julia McCoy | Feb 17, 2023 at 8:00 am ETCreating a podcast is a smart move for brands looking to differentiate and build trust with their audiences. Here's how to get started.
Julia McCoy | Feb 13, 2023 at 8:00 am ETWriting long-form content that gets results is a skill. Learn how you can leverage it to meet your content marketing goals.
Julia McCoy | Feb 6, 2023 at 8:00 am ETWhile writing listicles can be straightforward, you can make them more engaging and attention-grabbing by following these tips.
Julia McCoy | Jan 30, 2023 at 8:00 am ETA checklist for writing a checklist? Why not. Learn how to master this content type, including how to tie your article to a keyword for SEO.
Julia McCoy | Jan 23, 2023 at 8:00 am ETTo give yourself the best chance at writing incredible, results-getting blog posts, make sure to follow these steps.
Julia McCoy | Jan 16, 2023 at 9:00 am ETWondering how to create an effective awards page? Here are six tips with seven examples from real-life businesses that have done it well.
Julia McCoy | Jan 9, 2023 at 6:00 am ETLearn best practices for creating an About Us page that tells your brand's story, connects with the audience, and builds trust.
Julia McCoy | Jan 3, 2023 at 6:00 am ETHere's how to create a Facebook content plan that meshes well with your brand's overarching content marketing strategy.
Julia McCoy | Dec 19, 2022 at 6:00 am ETLooking to reach and nurture your audience on LinkedIn? Here's a seven-step process for building your LinkedIn content strategy.
Julia McCoy | Dec 12, 2022 at 6:00 am ETDon't let stale or lackluster content drag down your SEO performance. Learn how to find content underperformers and ways to reoptimize them.
Julia McCoy | Dec 5, 2022 at 8:00 am ETIs it time to fire your content marketing agency and move on? Here's what you need to weigh and consider before making this big decision.
Julia McCoy | Nov 28, 2022 at 6:00 am ETHere’s what you need to know about finding a content marketing agency – from selection criteria to tips for a successful working relationship.
Julia McCoy | Nov 21, 2022 at 6:00 am ETLearn the top reasons why content marketing should be part of every business’s growth strategy in today's digital landscape.
Julia McCoy | Nov 14, 2022 at 6:00 am ETWith both SEO and content in your marketing strategy, the results will be much more impressive than using either alone.
Julia McCoy | Nov 7, 2022 at 6:00 am ET