How to make the most of the new Google Business Profile dashboard
Google's New Merchant Experience (NMX) has rolled out. Here's a rundown of the changes in GBP and how to get used to them.
Erin Jones has been working in digital marketing and SEO since 2005. She specializes in local SEO, social media, and brand reputation. She works at Sterling Sky and is also a Local University faculty member. Erin is passionate about community and loves helping brands connect with their ideal audiences both online and in person.
7 tips for a holiday-ready social media strategy
Ensure your social posts cut through the noise during the holiday season. Maintain visibility and keep your audience engaged with these tips.
11 tips for using social to become an authority in your niche
Don't wait for Google to tell you to be helpful. Here's how to create authoritative "people-first" social media content for your brand.
Google local justifications: Everything you need to know
Review the types of justifications, and which are applicable for your brand, to help you develop both onsite and GBP optimization strategies.
YouTube Shorts guide: How to get noticed
Released by YouTube as an alternative to Reels and TikTok, Shorts are giving creators another option for sharing quick content.
How to get reviews for local SEO: The must-do list?
How do you go about knowing who and how to ask for a review? Here are some top tips on how to secure reviews for local SEO.